Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

FEBRUARY 26, 2019

>>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. In this era of fake news, your willingness to put your name, or your brand’s name, on an idea in a public forum isn’t a scoop, it’s a vehicle of trust. >>>Also Myth 5: White papers are content marketing.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Read our free “How to Beat Content Marketing Overload” white paper now! (No Content and community alike need to entertain and/or be useful to the people they serve. Want to create standout content?

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Often, people share photos and reviews they’ve created about your brand online.

Airlines 120

Airlines Storytelling Local Travel 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Notified said it can now monitor brand mentions on TikTok.

SEO 135

SEO Content Marketing Marketing Software 135

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. Get our free “Outside-The-Box Content Marketing for PR” white paper now! You can, and should, write a press release and send it to your targeted media group to drum up publicity.

Film 120

Film Content Marketing Analytics Measurement 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. This goes for any business or brand, really! 4) To survive the future, we must go back to what has worked in the past: caring and community. See all of Katja’s tips for building blogging communities here.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Cision

APRIL 21, 2015

When it comes to marketing, nothing beats people telling others about your brand. Think of all the places you’ve wasted money trying to market your brand. Now we’ve taken control of the marketing messages we choose to ingest, and we’re also big on telling others about the brands we like. Thank those who rave about your brand.

Marketing 120

Marketing How To Employee Advertising 120

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Sure, that is always the great debate but in order to create organic content with influencers you need to create a network, leverage relationships and shape the conversation about a brand. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

JANUARY 19, 2016

So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. And if a community member or media outlet refers to another term, gently remind them, as Scott often does in the webinar, of the right terminology.

Crisis 120

Crisis Tourism Local Crisis Management 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. Without trust, your content won’t be noticed.

Media 75

Media B2C B2B Nonprofit 75

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Find your brand advocates to help spread the word and expand your reach even more.

Social Media 120

Social Media Pitching Writing Report 120

PRSay

DECEMBER 15, 2017

Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved. Promote your expertise. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Build a community. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Cision

OCTOBER 26, 2015

Learn how with our free white paper! Encourage Your Community to Share Content. Employees give a face to your brand, allowing customers to interact with you on a more human level. “The greatest CMOs in the world manifest great ‘think,'” he says. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Beyond PR

JUNE 23, 2016

As discussed in our latest white paper Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results , smart content creators are taking advantage of the sharp increase in video consumption beyond traditional media. “We Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. Get the tips you need with our white paper! Get our free PR tech white paper now! If done wrong, it does the opposite.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. What did brands get for their money this year? It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. And later. “64%

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stephen Waddington

DECEMBER 11, 2019

Other highlights from the past 12 months include: collaborating with Microsoft for a white paper on the need for PRs to upskill and have a robust knowledge of AI; contributing to UK Government consultations on AI; inclusion in a European Union report on AI in Europe helping to ‘bring down’ the facial recognition at London’s Kings Cross station.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. It’s was interesting for a while…until it became too much and wasn’t.

B2B 66

B2B Trade Shows Survey Study 66

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? role in marketing and communications. In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. When planning your marketing, don’t overlook your relationships with other businesses in your community. It’s where the money is, too. Cross promote with other local businesses.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. This idea could certainly work in another vertical for a brand with the moxie to pull it off. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong.

B2B 65

B2B Creativity Film Trade Shows 65

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

APRIL 26, 2016

Start using these four PR tactics to pack a powerful punch against other brands’ bigger budgets. While you may not have a big check to cut like larger corporations, you can still make an impact in your community by partnering with a local nonprofit or charity organization. Participate in community events. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My experience in military communication was essential to being able to contribute effectively to these campaigns. What’s the biggest lesson you learned from your first position? Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120