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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Trade pubs are a community network. Trades placements yield good returns.

Pitching 168
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177
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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Get our free “Outside-The-Box Content for PR” white paper now!

Community 120
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How to Pitch Social Influencers

Cision

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. It’s simple. Success Stories.

Pitching 120
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How to Use Word-of-Mouth Marketing

Cision

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. As a society, we’ve moved away from letting advertising dictate our desires.

Marketing 120
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The Rejection Rule

Cision

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Read our free “How to Beat Content Marketing Overload” white paper now! (No It does not matter how many followers it may have or the amount of native advertising a company purchases. No sign up!).

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The New Marketing Mandate for the Advocacy Era

Cision

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. However, brand listening needs to go way past this.

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