Five Reasons Why B2B PR Works
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.
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