Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! ” This view, strongly disputed by the medical community, caused an uproar. Take a look at it by downloading the white paper or contact us today to learn more about Cision’s customized insight reports.

Radio 120

Radio Interviews Print Travel 120

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Read our free “How to Beat Content Marketing Overload” white paper now! (No Content and community alike need to entertain and/or be useful to the people they serve. Want to create standout content?

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120

Cision

APRIL 21, 2015

When it comes to marketing, nothing beats people telling others about your brand. Think of all the places you’ve wasted money trying to market your brand. Now we’ve taken control of the marketing messages we choose to ingest, and we’re also big on telling others about the brands we like. Thank those who rave about your brand.

Marketing 120

Marketing How To Employee Advertising 120

Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Sure, that is always the great debate but in order to create organic content with influencers you need to create a network, leverage relationships and shape the conversation about a brand. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Find your brand advocates to help spread the word and expand your reach even more.

Social Media 120

Social Media Pitching Writing Report 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

OCTOBER 26, 2015

Learn how with our free white paper! Encourage Your Community to Share Content. Employees give a face to your brand, allowing customers to interact with you on a more human level. Image: Yuma Hori ( Creative Commons ). “The greatest CMOs in the world manifest great ‘think,'” he says.

B2B 120

B2B Marketing B2C Employee 120

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Move on from the staid old blog posts and white papers to more interactive content. The way to prevent that from happening is to maintain the same brand voice before and after.

Social Media 120

Social Media Media Airlines Video 120

Beyond PR

JUNE 23, 2016

As discussed in our latest white paper Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results , smart content creators are taking advantage of the sharp increase in video consumption beyond traditional media. “We Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. Can your PR firm bring big creative ideas and execute on them? Give our services a try. Talk to Us !

B2B 67

B2B Trade Shows Survey Study 67

Stephen Waddington

DECEMBER 11, 2019

Other highlights from the past 12 months include: collaborating with Microsoft for a white paper on the need for PRs to upskill and have a robust knowledge of AI; contributing to UK Government consultations on AI; inclusion in a European Union report on AI in Europe helping to ‘bring down’ the facial recognition at London’s Kings Cross station.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My experience in military communication was essential to being able to contribute effectively to these campaigns. What’s the biggest lesson you learned from your first position? Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. In the U.S., And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

JUNE 19, 2018

He notes for all its shortcomings, it’s still an envy of vendors and serves as a cheat-sheet for enterprise buyers: “…the vendor community and IT leaders continue to support the Magic Quadrant; vendors by promoting Magic Quadrants when they are designated Leaders, and IT management when they use MQs to short-list vendors.”.

Enterprise 66

Enterprise Technology Report Company 66

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Solo PR Pro

JANUARY 6, 2015

Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals in the new year. Whether you’re brand new to consulting (congrats!) This post answers some of the frequently asked questions from our community.

eBook 40

eBook Creativity Twitter Tools 40

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time.

Content Marketing 40

Content Marketing Marketing System Technology 40

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” “It’s difficult for someone to be truly committed to a brand unless they give money or time.” “Brand voice is not just what you say, it’s how you say it.” Use brand voice to attract and repel. Chris Brogan.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

DECEMBER 21, 2015

Expect the service to expand to more users in 2016 and for brands to begin experimenting with more live video content. Get our free “Video Streaming Best Practices for PR” white paper today! This could have ramifications for measurement and monetization for branded content. Take PR to the next level.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” The cost of B2B marketing content. 34% said ebooks. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. The term social media describes the greater virtual community that allows people to interact. No brand should have a grainy picture adorning their social profiles.

Social Media 40

Social Media Pinterest Media Marketing 40

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81