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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

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How to Recover From a Brand Crisis

Cision

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. Guerrero ( Creative Commons ).

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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try. Talk to Us !

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The Rejection Rule

Cision

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Read our free “How to Beat Content Marketing Overload” white paper now! (No Content and community alike need to entertain and/or be useful to the people they serve. Want to create standout content?

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#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Learn how with Cision’s free white paper!

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How to Use Word-of-Mouth Marketing

Cision

When it comes to marketing, nothing beats people telling others about your brand. Think of all the places you’ve wasted money trying to market your brand. Now we’ve taken control of the marketing messages we choose to ingest, and we’re also big on telling others about the brands we like. Thank those who rave about your brand.

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