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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

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3 Brands Successfully Running Random Acts of Kindness Campaigns

Cision

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it. Pay It Up, Not Forward.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.

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5 Ways to Engage With Word-Of-Mouth

Cision

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Often, people share photos and reviews they’ve created about your brand online.

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Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015

Cision

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. This goes for any business or brand, really! Click here to tweet this! ).

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