5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

I recently refreshed my skills and point of view at a workshop sponsored by Engage , and the session offered food for thought. Here are some quick takeaways and observations based on experience with storytelling for B2B brands. But the overarching brand story shouldn’t be about the company. It’s not about you.

Brand 173

Brand Branding Storytelling Video 173

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Thanks to all of you who attended and participated in my workshop. Workshop: Effective Issues Management in this Digital Age. Learn more here.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ReimaginePR

MAY 9, 2017

If you’ve struggled to find your story, this is the workshop for you! She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand! When: May 16 from 6:30 to 8pm.

Brand 136

Brand Branding Film Television 136

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 370

Media Measurement Reputation Examples 370

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

Stern + Associates

JULY 20, 2017

The post Why Strategy Workshops Trump Traditional PR Proposals appeared first on Stern Strategy Group. Cumbersome presentations. Let’s be honest. Finding and hiring the right PR, communications or marketing partner can be challenging, not to mention expensive.

Strategy 77

Strategy Groups Communications Marketing 77

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. Whilst the politicians have much to gain by getting out and about to real communities, businesses and people, how do brands benefit?

Brand 97

Brand Branding Ethics Local 97

Reputation Us

JANUARY 15, 2015

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! Topics covered during the interactive workshop include […]. The post Nonprofits: Please Join us for our Free Nonprofit PR Workshop! The post Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

Nonprofit 60

Nonprofit Local Community Media Relations 60

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Onclusive

DECEMBER 6, 2019

With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 192

Case Study Writing Training Storytelling 192

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Design a "Marketing Makeover" that builds your brand and business. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

5W PR

JANUARY 12, 2024

Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field.

B2B 78

B2B Creativity Case Study B2C 78

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

How To 78

How To Resources Storytelling Community 78

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Designing workshops and material. Video lessons , webinars , self-service workshops, guides , branded tools and so on.

Software 78

Software System Training Enterprise 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Mark My Words

SEPTEMBER 29, 2017

As the corporate comms world well knows any re-brand will fail if it is in slogan. But they could be the champion of the young entrepreneur, of the disruptive creative, of the metro liberal at ease with the transformation of battered workshops into cereal cafes and VR studios. It has to be meaningful.

Brand 60

Brand Branding Conference Energy 60

Konnect Agency

APRIL 24, 2024

Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? This could involve partnering with influencers, celebrities, or industry experts to host the event, creating “Instagrammable” moments, and providing opportunities for guests to engage with your brand in a memorable way.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PRSay

MAY 13, 2020

But it’s not a commercial for your brand. The gut reaction for many brands when their income is disrupted is to shut down marketing. Reconfiguring your strategy will help better position your brand right now and for the rest of the year. Rely on brand storytelling. It’s the predominant driver in modern marketing.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

Ishmael's Corner

MAY 3, 2015

In preparation for our storytelling workshops , we request that participants complete some light homework. We often ask them what B2B company does a particularly good job in building its brand and public profile. How is the company building a brand that people remember? With rare exception, GE wins this unaided awareness test.

B2B 60

B2B Brand Branding Storytelling 60

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. and the Social Shake-up in May in Atlanta. Content Marketing Conference. Hashtag: #CMC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

JULY 22, 2019

Social Media Workshop in Princeton, NJ. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. FEEL First Workshop in New York City. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

FEBRUARY 28, 2019

in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. At my workshop, I remind my budding media relations masters that it’s important to consider the present-day effectiveness of any practice. or “Why are you including everyone’s job title?” Modernizing your media relations.

Pitching 146

Pitching Media Relations Media Strategy 146

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis).

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 91

Travel Trends Tourism Transportation 91

Solo PR Pro

DECEMBER 5, 2023

For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. This could be an opportunity to develop a workshop or adjunct service to support this need. Build a Portfolio: Tailor your portfolio to showcase niche-specific projects, emphasizing your expertise.

YouTube 99

YouTube Course Financial Education 99

Stern + Associates

JULY 27, 2023

What is the secret to creating a great brand? According to growth and strategy executive Jason Wild , great brands start with great teams, and organizations absolutely can reach performance goals while operating with a people-centric ethos.

Leadership 62

Leadership Technology Case Study Employee 62

5W PR

MAY 22, 2023

Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices. This commitment to providing effective services demonstrates a brand’s dedication to clients.

Industry 88

Industry Reputation Education Training 88

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Zoe explained that “people take the path of least resistance.”

Leadership 62

Leadership Employee Policies Groups 62

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. Second, I used a variety of examples–case studies of brands bringing the trend to life. My topic: Social media trends. For starters, I tried to back every trend up with facts and stats from across the web.

Social Media 107

Social Media Trends Case Study Media 107

Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. Start with a messaging workshop that involves multiple groups within the company.

Communications 78

Communications Groups Analysis Engineering 78

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126