Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 363

Brand Transparency

Ronn Torossian

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Brand 195
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Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. To increase efficiency in retail, brands have to […]. Brand PR

Retail 195

How Brands Create Value

Ronn Torossian

Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands coming into play. We often look at the brand name of an item to determine […]. Brand PR Business BRANDING Insights Strateg

Brand 195

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Developing a Brand’s Messaging

Ronn Torossian

The post Developing a Brand’s Messaging appeared first on. Brand PR BRANDING Insights Ronn Torossian StrategyIt is important to develop key messages that are clear, credible, useful, and believable.

Brand 195

How Beauty Brands can Utilize PR

Ronn Torossian

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The post How Beauty Brands can Utilize PR appeared first on. Brand PR PR Inspiration Ronn Torossian

Brand 195

Adopting New Brand Identities

Ronn Torossian

The post Adopting New Brand Identities appeared first on. Business Ronn Torossian BRANDING Insights StrategyOver the years, despite new methods and new theories, the fundamentals of marketing itself have not changed.

Brand 195

Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand.

The Role of Public Relations in Lifestyle Branding

Ronn Torossian

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. A lifestyle brand is not limited to just […]. The post The Role of Public Relations in Lifestyle Branding appeared first on.

Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.

Brand 195

Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

B2B 249

When is a Brand Connecting or Pestering?

Ronn Torossian

The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”

Brand 311

How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. Here’s what marketers need to bear in mind when building and growing a purpose-driven brand.

Brand 232

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Brand Engagement Through Chat Marketing

Ronn Torossian

The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming

Brand 195

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

Four Questions to Ask When Aligning Your Brand & Reputation

Deirdre Breakenridge

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation.

Brands: Loved or Left

Ronn Torossian

Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” The post Brands: Loved or Left appeared first on.

Brand 195

9 ways to improve your brand reputation

Agility PR Solutions

Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. The post 9 ways to improve your brand reputation appeared first on Agility PR Solutions. Public Relations branding

The new brand voice of Victoria’s Secret

Ronn Torossian

Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […]. The post The new brand voice of Victoria’s Secret appeared first on.

Brand 195

What is a Brand Story?

HMA Public Relations

Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.

Brand 75

Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. Below are the most popular brands, ranked by engagements to articles about them. Brands facebook brands Amazon Apple Top brands Kantar

Which media & entertainment brands lead in COVID brand intimacy?

Agility PR Solutions

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding

Brand 124

Media & entertainment industry ranks first in new brand intimacy report—which brands are leading?

Agility PR Solutions

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year.

How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. The net effect is to make the client brand stand out and link it with borrowed expertise s well as the client’s own insights.

B2B 170

10 tips for building a community around your brand

PR Daily

In the wake of the previous year’s events, topics like sustainability, social justice, diversity and inclusion and voting with your dollar have taken center stage in mainstream consumer conversations—and these consumers are looking for brands that stand for similar values. Is your brand ready?

What you can learn from Netflix’s brand journalism layoffs

PR Daily

They announced they’d lost subscribers, would be canceling many programs and, finally, that they’d laid off staffers with Tudum , their brand journalism arm launched just seven months prior. The post What you can learn from Netflix’s brand journalism layoffs appeared first on PR Daily.

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. Color is not the only aspect of your brand. I reflect that in my brand.

How To 130

How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.

Fast food industry serves up decent brand intimacy—which brands lead?

Agility PR Solutions

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead? Marketing Public Relations branding

4 clever ways to increase brand awareness

Agility PR Solutions

Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. The post 4 clever ways to increase brand awareness appeared first on Agility PR Solutions. Public Relations branding

Brand 137

Trends in personal branding: When brand aligns with values, most Americans will spend more

Agility PR Solutions

Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.

Brand 131

Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

Brand 249

Unhealthy branding: Health & hygiene ranks among the worst sectors in brand intimacy

Agility PR Solutions

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. Public Relations branding

Brand 131

4 ways that video marketing boosts your brand

Agility PR Solutions

Looking for ways to strengthen your brand’s reputation in the world? In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions.

Video 141

How Earned Media Drives Consumer Behavior: Brand Engagement

Onclusive

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.