Karen Freberg

MARCH 24, 2020

I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social media book – it is a public relations book! I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. Let me tell you how this book came about.

Case Study 60

Case Study Creativity Study Course 60

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. What is true across them all?

Retail 225

Retail Consumer Brand Branding 225

Cision

AUGUST 2, 2016

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. I was able to utilize many of the talents I had picked up over the years, as well as develop some new ones, like graphic design.

Fashion 120

Fashion Apparel Pitching Consumer 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? She believes the same issues apply in advertising and PR. Toth, among others.

Government 103

Government Education Print Ethics 103

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Sales of physical books are once again on the rise.

Banking 60

Banking Marketing Wireless Advertising 60

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Online advertising has changed. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. Facebook allows PR pros, businesses and marketers to tell their story with video with quality consistent with the best video applications on the web (and to a larger audience). Facebook Search. Contact Us.

Facebook 48

Facebook Video Groups Creativity 48

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Maxim Behar

APRIL 2, 2024

This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. No dialogue.

Print 64

Print Social Media Web Television 64

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

PR 20/20

MAY 12, 2016

As I wrote in my first book, The Marketing Agency Blueprint , “We are on the cusp of a truly transformational period in the marketing services industry. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity. Digital has to be ingrained into the agency’s culture and talent.

Agency 40

Agency Marketing Financial System 40

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. A caveat – many of these sites monetize either by upselling licensed images or with advertising. Logo Design Web – A small repository of high-resolution CC0 images.

Engineering 120

Engineering Creativity Community Google 120

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. ” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Here's an example of our client NTC's e-book landing page. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

FEBRUARY 6, 2020

He’s authored more than two dozen books, keynoted several top events, and has a popular weekly newsletter. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. And this podcast lives up to its name in many ways.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Huge expectation that digital budgets will grow over the next 12 months. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. He flew in an hour before a big new business presentation and decided we should throw out our creative and substitute a new theme.

Agency 100

Agency Advertising Advertising Twitter 100

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Many of these advertising veterans are completely dumbfounded by the massive change in the industry. So, what about the creative industry?

Advertising 87

Advertising Advertising Travel Social Media 87

Cision

OCTOBER 27, 2015

I wrote a couple of weeks ago that Twitter is making some developer and user tweaks in an effort to increase advertising revenue, and a cool feature that they have recently introduced are polls. Follow five influencers’ advice with the “LiSTEN” e-book! Images: Dylan Foley , Janne Moren ( Creative Commons ).

Social Media 120

Social Media Tools Reddit LinkedIn 120

ZudePR

MAY 31, 2015

Author of 27 Blogging from Paradise books. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Internet lifestyle junkie. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

SEPTEMBER 21, 2017

In the case of artificial intelligence, I began working on an outline for a new book. The challenge in creating the book outline was the middle part of the story. So, by fall 2016, I was left with an incomplete book outline. Develop ad copy and creative. Test headlines, landing pages, images and creative.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth.

Radio 60

Radio Content Marketing Marketing Education 60

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. To ensure that your email is reaching their inbox, ask them to add you to their address book. Everyone likes free stuff. Call to Action .

Communications 40

Communications Pitching Writing Social Media 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 38) Ed Gandia. High Income Business Writing. 39) Donna Papacosta. 41) Greg Hickman.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

FEBRUARY 12, 2019

It’s a book that I return to every couple of years. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. The social web is often described as the largest market research exercise that no one ever commissioned.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

MAY 20, 2010

Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Good Organic Stories Trump Re-Prints. Who you gonna call?

Pitching 49

Pitching Fashion Report Twitter 49