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Book Review: A Roadmap for Teaching Social Media

Deirdre Breakenridge

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

“What is the hardest part about writing a book?”. Will people read the book? Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. Will my ideas resonate with anyone?

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos.

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Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Flack's Revenge

We discussed the topic in detail, and Diego expounded on these areas: How to develop a unique framework and PoV Why it is important to take a stand The need to publish or perish How and where to cutlivate communities Influencers vs. creators vs. thought leaders. He started his career as a medical writer while writing fiction on the side.

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TikTok Trends for Lifestyle Brands to Use

5W PR

TikTok made me buy it The #TikTokMadeMeBuyIt trend is about TikTok users discovering and purchasing products from videos posted by others. It particularly strengthens community-driven commerce, with skincare, makeup, crafting supplies, and home improvement products being the most popular purchases.

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Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

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Media pitching is harder than ever

Wadds Inc.

Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. But ultimately this is a zero sum game.

Pitching 125