ReimaginePR

OCTOBER 3, 2016

Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

JULY 21, 2022

Opportunity: If your company is an automotive supplier or vehicle technology provider, make sure you have a compelling story with a good consumer angle that fits an industry trend or issue, as well as strong visuals and videos to offer. In addition to the 3,185 media, CES 2022 attracted 84,600 industry attendees (44.5K in person and 40.1K

Mobile 113

Mobile Technology Automotive Interviews 113

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Bianchi Biz Blog

AUGUST 19, 2021

Opportunity: If your company is an automotive supplier or vehicle technology provider, make sure you have a compelling story with a good consumer angle that fits an industry trend or issue, as well as strong visuals and videos to offer. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees. It’s true.

Automotive 91

Automotive Interviews Technology Mobile 91

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Melissa Agnes

JUNE 14, 2018

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. versus a 3-minute crisis ready video)?

Crisis 110

Crisis Crisis Management Case Study Video 110

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Certifications are a key part of every class. Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. Leadership reputation can be increased substantially by sharing information with colleagues and community.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Swarmwise eBook: Building a community. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Or you could read the book that inspired our journey. We love [link].

eBook 120

eBook Google Tools Analytics 120

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Or, I photograph and video document and share it.

Storytelling 60

Storytelling Tourism Travel Local 60

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Include high-quality images and video. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

MaccaPR

APRIL 18, 2017

But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Twitter A journalist’s.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

MARCH 7, 2022

HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. But there are other reasons why video is important.

Media 120

Media Television Video Print 120

Karen Freberg

MARCH 14, 2019

I’ve had several friends go on their sabbaticals and they work on several projects, go back to the workplace to get real world experience, and even write books. This means to explore the community, culture, and landscape of a country. Making each day count. ” Some say you need a year, others say a few months.

Social Media 51

Social Media Course Meeting Interviews 51

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. In a word: confusion. Startup Marketing?

Technology 61

Technology Marketing Retail Interviews 61

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. It has encouraged brands to generate more self-content both written and in video. Rapid Fire Round.

Pitching 0

Pitching Energy Media Relations Social Media 0

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Finally, three months later, we got the interview on the books.

Print 60

Print Media Travel Wireless 60

Karen Freberg

MAY 29, 2017

This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. However, if you are dedicated in making a difference and are consistent in providing valuable content to your community, the word will get out pretty quickly.

Social Media 40

Social Media Media Education Community 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Stuart Bruce

MARCH 18, 2015

Use video more often and improve my own video shooting and editing skills. A book on using Instragram video? A book on video editing? Write my book! Lots of people I need to interview! Volunteering – professionally related community voluntary work up to 20 points for minimum of 14 hours.

Training 60

Training Ethics Course Analytics 60