5W PR

MARCH 13, 2024

Craft blog posts that weave captivating narratives, destination guides that go beyond the tourist traps, and videos that capture the soul of the destination’s offerings. Retargeting can remind interested users to book their trip. Subscription models and loyalty programs Think beyond one-time bookings.

Travel 78

Travel Consumer Strategy Transportation 78

Deirdre Breakenridge

SEPTEMBER 14, 2017

“What is the hardest part about writing a book?”. Will people read the book? Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. Will my ideas resonate with anyone?

Writing 0

Writing Travel Film Creativity 0

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 87

Video Publicity Marketing Analytics 87

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Television is a visual medium, so use words to create a mental video the booker or producer will see in their mind’s eye as they read or hear the pitch. The post Book It! So how can one break through? The Passover question.

Print 245

Print Pitching Television Newspapers 245

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

PRSay

MARCH 19, 2020

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Make sure your home network can handle a video call. If you’ve had problems with other video calls, see if you can up your network speed. Does it distract in any way?

Interviews 210

Interviews Video Meeting Skype 210

Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books. Do We Have the Content to Support an e-book? Can the e-book Support Other Content? How Would We Market the e-book? What’s Our Goal?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Deirdre Breakenridge

MAY 20, 2015

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. You can listen to my video review and then pick up / download a copy for yourself. … Read more.

Video 150

Video How To Brand Branding 150

Deirdre Breakenridge

MARCH 9, 2022

When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 145

Travel Video Industry Tourism 145

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place. Build Networks.

Marketing 79

Marketing Groups Social Media Agency 79

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! If you want people to share your video, ask them.” – Jay Baer. Get the free e-book now!

Storytelling 120

Storytelling Mobile Video Viral 120

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

Deirdre Breakenridge

NOVEMBER 16, 2021

In my video, I offer three tips to help leaders to not only show up well versed but to also be open, mindful, and ready for topics and questions that they may not expect or want to be asked. You can learn more, or pick up a copy of the book here. As they say, “Anything goes!”

Ethics 195

Ethics Interviews Media Print 195

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. . The first step is to listen.

Video 120

Video Trends YouTube Television 120

OnePitch

APRIL 16, 2024

s book reviews, collaborates on strategies for Inc. Video, and edits Inc. Tim Crino is a senior editor at Inc. where his coverage focus is on cybersecurity and data privacy. He also oversees Inc.'s Insider, a print section that curates expert advice from entrepreneurship's brightest.

Privacy 81

Privacy Print Video Data 81

Deirdre Breakenridge

DECEMBER 13, 2021

In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values. In this video, I share my three tips on how to focus on ethics across the company, so good judgment in decision-making reaches every level, and is embraced by every employee at your company.

Ethics 195

Ethics Policies Leadership Employee 195

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Video Production Checklist.

Video 48

Video Film Creativity Small Business 48

Inbound PR

JUNE 19, 2018

You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. I cover 3 things: Defining your book idea.

Writing 52

Writing Video How To 52

Deirdre Breakenridge

FEBRUARY 7, 2022

As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me. My video shares four of these questions. However, it’s important to see eye-to-eye with the people who are in your inner circle and who are your trusted advisors.

Ethics 367

Ethics Course Video Agency 367

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. National Book Month. There’s also a bonus video in there about how to nail the interview when you get it. It’s almost October. What are you going to pitch the media in October?

Pitching 130

Pitching Financial Small Business YouTube 130

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. Want tips on how to make your story stand out with visuals and video? Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! How can you use those devices in your own audio and video pieces? Be Recognizable.

Video 120

Video Storytelling Local Creativity 120

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Podcast Marketing PR Case Studies video. The post Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results first appeared on My WordPress.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Podcast Marketing PR Case Studies video. The post Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results appeared first on wiredPRworks.

Case Study 59

Case Study Study Video How To 59

Flack's Revenge

JUNE 29, 2022

See below for Diego’s bio, and listen to the podcast on Spotify and other channels; or watch a video of the interview, above. Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. We have permission to link to a fascinating video that has recently been unearthed, which I’m really excited to be able to share.

Resources 71

Resources Advertising Advertising Print 71

Inbound PR

MAY 14, 2019

Recently my wife tasked me with booking the family summer holiday. Then for the rest of the day, I was followed around by an online advert trying to convince me to book a cruise. The power of video storytelling. This is a guest post by Simon Cliffe from Branch Road. Sound familiar? So, how do you do it?

Video 64

Video Strategy Storytelling Web 64

PR for Anyone

SEPTEMBER 29, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Maybe it’s a book.

Pitching 130

Pitching Television Interviews Video 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

PR Job Coach

MARCH 29, 2012

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. Career Book Employ Facebook to Get Employed Facebook as Resume'

Facebook 160

Facebook How To Construction Insurance 160

Inbound PR

FEBRUARY 26, 2019

We chatted about: public relations, my Inbound PR book and how small business and entrepreneurs can take on some of the tips, the writing and publishing processes while working full-time and how others can do it too, building a personal brand online and offline, and building a partner program for smaller companies.

Brand 49

Brand Branding Small Business Software 49

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Christopher S.

Facebook 116

Facebook Video Brand Branding 116