5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. TikTok made me buy it The #TikTokMadeMeBuyIt trend is about TikTok users discovering and purchasing products from videos posted by others.

Trends 78

Trends Brand Branding Viral 78

Wadds Inc.

JANUARY 26, 2023

Media relations practitioners need to consider pitching other forms of earned media. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. Media change has been gradual rather than revolution. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Thank you Gary for pointing this out!

Social Media 45

Social Media Media Education Industry 45

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. This is a big one for me.

Social Media 52

Social Media Media Video Course 52

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there?

Brand 256

Brand Branding Social Media Employee 256

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Karen Freberg

MAY 11, 2020

HubSpot Social Media Certification (update). HubSpot Academy has updated their latest social media certification with new videos, areas of specialization, and topics. A lot has happened in social media since the first version of this certification was released back in 2018.

Education 59

Education Social Media Media Resources 59

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

5W PR

SEPTEMBER 20, 2023

These experiences not only create memorable moments but also generate shareable content for social media. Leveraging social media platforms Social media platforms are essential tools for culture-driven travel PR. User-generated content can also play a significant role in amplifying the cultural experience.

Travel 78

Travel Strategy How To Local 78

PR for Anyone

OCTOBER 25, 2023

Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges. Diane’s journey unfolds like chapters in a captivating book: “. as a producer, a video producer, I was a storyteller.

Storytelling 130

Storytelling Airlines Film Energy 130

Karen Freberg

SEPTEMBER 8, 2018

Here’s the video introducing the flywheel from HubSpot: Being different is a necessity. Taking action is crucial on social media. We all have the tendency of asking ourselves – should I be doing this on social media? Make sure to connect with Dan and get his book! Excellent job, Brian!

Social Media 71

Social Media Media Conference Education 71

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. People love the “famous” Realtor.

Real Estate 130

Real Estate Publicity Television Local 130

Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author.

eBook 106

eBook Resources Case Study Community 106

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown. But now, it’s time to get to work. Write a letter to the editor.

Local 156

Local Community Conference Writing 156

ReimaginePR

OCTOBER 3, 2016

Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality.

Community 40

Community Facebook Writing Local 40

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. There are now many more influencers thanks to the Internet and social media.

Small Business 213

Small Business Fashion Groups Local 213

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. Social media is first and foremost, social.

Social Media 40

Social Media Media Education Community 40

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 81

B2B Social Media Company Marketing 81

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog.

Social Media 68

Social Media Blogging Media Airlines 68

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. ” I knew we had a great story, but I had trouble obtaining earned media. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media.

Twitter 208

Twitter Software Retail Agency 208

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z is eager to engage with brands via unique experiences. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. Gianpiero Petriglieri, an associate professor at Insead, who explores sustainable learning and development in the workplace, and Marissa Shuffler, an associate professor at Clemson University, explained to the BBC Worklife why video conferencing is so exhausting.

Transportation 84

Transportation Government Community Facebook 84

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

Karen Freberg

JUNE 9, 2020

Having a book is just one part of the puzzle when it comes to having a textbook. So, what better way to practice what you preach than applying the ideas and skills in the book to the campaign promoting the book? I wanted to do something new – different perhaps – for this book. Perhaps for a book launch?

Strategy 59

Strategy Marketing Video Course 59

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Karen Freberg

MARCH 31, 2022

.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. ” I do not have a full video of the entire class session. Social media is first and foremost social! Stories are key to be successful in social media today.

Social Media 85

Social Media Industry Film Viral 85

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. It may be time to redirect social media ad funds to other areas. And continue using video and other visuals, as they are still extremely popular and much appreciated. As before, community is an important value with more consumers.

SEO 88

SEO Consumer Education Course 88

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Bad Pitch Blog

APRIL 15, 2014

Spin Sucks, is a much-needed, pragmatic explanation of the changing communication landscape. The book''s author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. The book is practical, clearly written and helpful as a result.

Report 51

Report Fashion Trends Social Media 51

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. than, say, focusing on reaching traditional media first, and social second. than, say, focusing on reaching traditional media first, and social second. Razoo’s Give to the Max Day.

Nonprofit 80

Nonprofit Community Exercises Social Media 80

PRSay

OCTOBER 12, 2018

When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. ” — Stella Low, vice president of communications, Dell.

Conference 110

Conference Internal International Storytelling 110

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Reading her books in prison had a real impact on me.

Interviews 105

Interviews Ethics Government Internal 105