5W PR

JULY 27, 2021

These days, there are still a number of people who don’t really understand how big the video game industry really is. Most of the same rules apply in public relations in video games as with other clients, but they have some unique features. Just in the last year, the gaming industry’s revenue reached over $150 billion.

Video 88

Video Publicity Industry Corporate 88

Shift Communications

DECEMBER 14, 2022

So, it was really about producing a piece of communication that showed the benefits of both. The outcome was the Citrix #DaaSJams social media video series. So how do you produce a standout product communication that cuts through and puts Citrix into the consideration set of its audience? What was the aha moment for #DaasJams?

Community 78

Community B2B Social Media Video 78

Deirdre Breakenridge

AUGUST 27, 2018

Michael Smart dispenses PR wisdom every Thursday to more than 9,000 active subscribers to his popular email newsletter , and on September 20th he’ll be here to help the #PRStudChat community! This was an important question and one that should be explored beyond one student or one blog post. About Spin Sucks.

Community 157

Community Pitching Media Newspapers 157

ImPRessions - Crenshaw Communications

MARCH 27, 2024

In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. The heartfelt video statement instantly quelled the furious conspiracy-mongering that had consumed coverage of the Royal Family – at least for the time being.

Privacy 332

Privacy Video Crisis Publicity 332

Deirdre Breakenridge

APRIL 30, 2015

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.

Video 150

Video Community YouTube Publicity 150

Cision

OCTOBER 11, 2017

In the fourth and final episode in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research. In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists? Video 2: Jay Baer Asks: Is Fake News Really a Thing?

Video 210

Video Journalism Study Survey 210

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments.

Video 150

Video Viral Community Survey 150

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community 79

Community Customer Service System Guidelines 79

PRSay

FEBRUARY 2, 2024

Short-form video reigns. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.

Trends 172

Trends B2C Video Measurement 172

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Preparation is crucial to ensure a seamless, engaging live video experience. ’ Perhaps an overused expression but true nonetheless.

Video 62

Video Social Media Media Instagram 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. What would you find valuable in a community? What would get you to spend time in a community?

Community 52

Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. What would you find valuable in a community? What would get you to spend time in a community?

Community 52

Community How To Groups Resources 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

Presspage

JUNE 26, 2018

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. Easy posting Another advantage of the platform is that it makes it easy to upload stories, photos and video, and to attach captions to visual assets.

Community 88

Community Newspapers Education Resources 88

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Video is king when it comes to content… Meta merges platforms. Twitter introduces two video updates.

Instagram 62

Instagram Social Media Video Twitter 62

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Want to learn how to use video for PR?

Video 120

Video Film Content Marketing Strategy 120

Barokas

SEPTEMBER 26, 2019

If content is king, then video reigns supreme. One billion hours of YouTube videos are watched every day. It’s easy to understand why video is so addictive. This is also why video has become an essential tool in content marketing. Communicate customer stories. Give your video an email send off.

Video 79

Video Strategy YouTube Instagram 79

NewsWhip

AUGUST 30, 2022

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . The top communities in July 2022. As has become tradition, r/memes was the top community, though it was closer this month than it has been in previous months. .

Reddit 149

Reddit Community Sports Video 149

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 52

Video Instagram YouTube Creativity 52

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist. Find us on

Instagram 162

Instagram LinkedIn YouTube Creativity 162

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Although they may have fewer followers, these influencers offer deep expertise and significant sway within their communities. This fosters interaction and excitement around the brand. which greatly enhances trust.

Social Media 68

Social Media Video Viral Brand 68

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. This can include text, images, videos, reviews, testimonials, and more. What is UGC?

Brand 78

Brand Branding Community Consumer 78

Beyond PR

JUNE 23, 2016

The popularity of online video personalities is on the rise. Her videos feature over-the-top baking with an Irish flair, and have garnered more than 57 million views and counting. During a recent ProfNet #ConnectChat , Stafford elaborated on the importance of multichannel video creation and consumption. “We

Video 73

Video Marketing YouTube Comparison 73

Sword and the Script

OCTOBER 3, 2023

PR tech mentions Video makers. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Talk about raising community spirits! The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes.

Hotels 282

Hotels Brand Branding Guidelines 282

Deirdre Breakenridge

MARCH 24, 2020

Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

Communications 236

Communications Resources Leadership Video 236

Stephen Waddington

NOVEMBER 26, 2018

A #PRpays campaign aims to highlight the strategic value of public relations to the business community. It champions the benefits of PR through a series of exclusive video interviews and podcasts with senior business leaders.

Energy 74

Energy Social Media Video Crisis 74

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. This fosters a sense of community.

How To 78

How To Community Customer Service Tools 78

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. This hashtag has taken the beauty space on TikTok by storm, accumulating over 6 billion views and an endless stream of video content. Recently, he has been creating Y2K and ’90s-inspired TikTok hair videos.

Brand 88

Brand Branding Video Community 88

5W PR

APRIL 21, 2023

It can take the form of text, photos, videos, and other content shared online. It includes blog posts, photos, videos, reviews, and social media posts. This fosters community and boosts user participation. UGC can provide photos, videos, reviews, and social media posts for brands to use in their marketing efforts.

Consumer 88

Consumer Video Social Media Community 88

5W PR

MARCH 4, 2024

Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Support the communities that make the magic happen.

Travel 78

Travel Consumer Strategy Tourism 78