Sword and the Script

JUNE 11, 2024

And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>> Worth a read Muck Rack interviewed Michelle Garrett about her new book on PR in B2B.

Internal 89

Internal International B2B System 89

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Bianchi Biz Blog

SEPTEMBER 21, 2023

Challenge: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst this massive number of attendees from 151 countries, territories and regions around the globe, the show traffic and noise can easily impact your results and, unfortunately, not in a positive way. domestic and 35.5% international.

Technology 93

Technology Automotive Mobile Interviews 93

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. Erica introduces an acronym from her book, “The Retention Revolution,” framing flexibility for leaders: A for autonomy. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Contently - Strategy

NOVEMBER 29, 2023

How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Unleash the potential of topic pillars with Contently.

How To 52

How To SEO Content Marketing Engineering 52

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Bianchi Biz Blog

JULY 21, 2022

So, if your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 3,185 media, CES 2022 attracted 84,600 industry attendees (44.5K in person and 40.1K

Mobile 113

Mobile Technology Automotive Interviews 113

PR for Anyone

MARCH 27, 2024

She reflects on her journey of self-discovery and the pivotal moment when she decided to commit to writing her book. Then, Carrie discusses her upcoming book and the fulfillment she’s found in writing it, realizing that it’s the story she’s always wanted to share with the world.

Film 130

Film Storytelling Writing Insurance 130

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. #5 What book? #1

Writing 83

Writing Google Blogging Exercises 83

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) How do you maintain relationships with journalists when you have no news to share?

Pitching 61

Pitching Consumer How To Meeting 61

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees.

Automotive 91

Automotive Interviews Technology Mobile 91

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? What decisions should we be making for the betterment of our local communities, but globally overall? We can give people agency.

Technology 112

Technology Policies Government Community 112

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

MaccaPR

APRIL 18, 2017

But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Twitter A journalist’s.

How To 121

How To YouTube Pitching LinkedIn 121

Melissa Agnes

MARCH 21, 2018

Because the risk they face is of the gravest nature, and the impact and the benefits that result from helping these entities and professionals better communicate and connect with their communities, both in and out of crises, is extremely important for everyone involved. Interview for The Police Podcast, with Tim Burrows.

Crisis 55

Crisis Publicity Interviews Training 55

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. They have a DNA, which you can read more about in my book. “To So how do you do positioning? Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PR Conversations

NOVEMBER 20, 2014

Indeed, in stating what IC is concerned with, the new book does not specifically mention employee relationships listing, instead saying it focuses on “sharing information, building understanding, creating excitement, commitment and, ideally, achieving a desirable result” Both books claim to have been written as a practical manual.

Employee 77

Employee How To Internal International 77

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. s Silicon Beach community. . Her two books were published by Harper Collins. TALK TO THE LIZARD BRAIN.

How To 56

How To System B2C Training 56

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

PRSay

MAY 28, 2021

Newsom was a Texas Christian University professor emerita of the Schieffer School of Journalism and authored numerous books. It’s difficult to imagine the public relations scholar/practitioner community without Doug,” Kruckeberg said. My mantra at TCU was ‘the most important part of your education was learning how to learn.’”.

Education 78

Education Conference Journalism LinkedIn 78

Deirdre Breakenridge

APRIL 25, 2017

Did you ever start reading a book and you immediately notice there are words which are not familiar to you? I was also able to access several quick tutorials on how to adjust my Yeti microphone and connect it to my Mac computer. We knew it was a long interview process. I learned about my GoPro Hero Black on YouTube.

Reddit 236

Reddit YouTube Google Course 236

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . We cracked the code on how to livestream from our desktops and now it was announced you can stream from Windows 10 desktops, ” said Comm.

Social Media 213

Social Media Media Video Film 213

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Book a Social Selling Secrets Masterclass Discovery Call. Interview: craft a compelling and true-to-life storytelling narrative. Designing: an integrated and successful WIRED strategy into marketing and communications.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I ran digital for The Onion and “The Daily Show.”

Storytelling 60

Storytelling Tourism Travel Local 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. Leadership reputation can be increased substantially by sharing information with colleagues and community.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Retail Newspapers Sports 120

wiredPRworks

JULY 25, 2016

Our mentors come from a wide variety of backgrounds and are here to answer questions and share insight on specialized topics chosen by our community. Here’s how our event will work: You register for ONE of four breakout sessions you would like to join, then come prepared with questions. and all you need to do is register. I'm curious.

Conference 40

Conference How To Creativity Energy 40

Polaris

MARCH 6, 2015

You’ll find the answers in Shane Snow’s “ Smartcuts, How Hackers, Innovators and Icons Accelerate Success.”. Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

SEPTEMBER 26, 2019

This truly is one of the best industry groups I have been a part of, and it is due to the leadership, dedication, and support Mark Boothe, Monica Grant, and Rani Mani provide and lead in our community. How cool is that?! Thank you Giselle for being such a great host and interviewer for our group! Being at Nasdaq was awesome.

Advertising 53

Advertising Advertising Groups Community 53

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. They’re only doing it because their PR agency doesn’t know how to do anything else which isn’t fair on the client!

Interviews 28

Interviews B2B Blogging Real Estate 28