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How PR Teams Can Use ChatGPT (Generated By ChatGPT)

ImPRessions - Crenshaw Communications

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. Additionally, ChatGPT can help generate simulated social media posts and other content that can be used for crisis management drills and training exercises. The post below was not written by a human being.

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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. In PR, we adopt the voice of our clients.

Writing 294
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Does cybersecurity have a comms problem?

PR in High Definition

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Living and breathing the plan. The bottom line?

Crisis 71
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From Solo PR Pro to Agency and Back Again

Solo PR Pro

This blog post is your guide in navigating these waters. Identifying the Catalyst for Change There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business.

Agency 96
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Create a Content Hub that Drives PR Results

Cision

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). My subtopics, then, are: Tricks to write popular blog posts.

Exercises 198
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#CrisisRoundup of Awesome Links: Week of October 6, 2014

Melissa Agnes

having a blast putting City officials through a simulated earthquake exercise. From The Crisis Intelligence Blog. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Welcome to this week’s #CrisisRoundup!

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings.

Corporate 270