Remove Blogging Remove Ethics Remove Exercises Remove International
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. SHIFTers at every level adhere to them.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. SHIFTers at every level adhere to them.

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Meeting Marc C. Whitt

Wadds Inc.

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98
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Eight Questions to Answer Before Accepting an Internship

PR Job Coach

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120
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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

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Mascot Madness

Mindful Marketing

Texas A & M University University of Central Florida Ohio State University University of Florida Florida International University 2) What are brand characters of the following insurance companies? Given the quest for Mindful Marketing, the other important question to ask is whether mascot use is ethical. like insurance.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. AI tools in PR?