How We’re Using AI in Public Relations & Protecting Against It
Shift Communications
MAY 17, 2023
They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. SHIFTers at every level adhere to them.
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