ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

The Hoffman Agency

APRIL 26, 2022

By Emily Newton, Intern. Everyone’s welcoming demeanor erased all notions of what I thought working at an agency would mean. I can feel accomplished while still maintaining a balanced diet and ensuring my dog, Newt, gets ample exercise and attention. Watching “The Devil Wears Prada” as a kid quite literally changed my life.

Exercises 36

Exercises Internal International LinkedIn 36

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. The post Finding Positivity through the Unknown appeared first on "What's HAppening" Blog.

Storytelling 50

Storytelling Exercises Internal International 50

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences.

Trends 127

Trends Publicity Communications Tourism 127

Shift Communications

DECEMBER 6, 2021

And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. While worthy causes, taking action directly in your local community is a far more impactful exercise. Pay attention to the news cycles and be reflexive and responsive when key moments break.

Communications 78

Communications Employee Financial Community 78

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120

Pinterest Case Study Internal International 120

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. From The Crisis Intelligence Blog. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Welcome to this week’s #CrisisRoundup!

Crisis Management 100

Crisis Management Crisis Exercises Corporate 100

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. a) Press releases typically get more internal scrutiny than any other category of public facing content. Talk to Us

Survey 102

Survey Report Media B2B 102

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. Below, check out our new mission and vision statements.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. Most of them have been created in an intense exchange with various business stakeholders and you can use them free of charge to structure your report and make your information easier to be found, especially by international investors.

Report 80

Report Company Data System 80

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few. A person who is libeled can, of course, always seek legal action. And what if the person who libels them has no assets?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. The exercise was highly subjective – hence so is the analysis and interpretation of the data. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. When we exercise our courage, we know it. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. What does it take to ask bold questions?

Data 60

Data Exercises Analytics Social Media 60

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. Smart folks who love social and have a knack for working across functions and connecting those dots internally for a more seamless and personal customer experience are extremely valuable.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 5, 2017

It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders. Talk to Us !

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Melissa Agnes

OCTOBER 13, 2014

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

MaccaPR

APRIL 12, 2016

The people that end up leading agencies, becoming VPs and breaking new ground in our industry – they’re all people-first counselors who are far more adept at the softer skills than most.”. Find outlets for having fun, exercising, volunteering and eating right. And yeah, they have good media skills. They can put a great plan together.

Travel 48

Travel Exercises Corporate Internal 48

Melissa Agnes

OCTOBER 13, 2014

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Why clients hire agencies, consultants and freelancers: an extra pair of hands. to approximately $5.5

B2B 118

B2B Marketing Survey Software 118

Deirdre Breakenridge

APRIL 29, 2019

A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 2) Truly study the media. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

PR in High Definition

JULY 28, 2021

Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities. This can also be a good exercise to spot errors and suggest what could go wrong so that you can plan better and ensure your idea will stay on the mark. Tailor your campaign to each country.

Social Media 71

Social Media Exercises Banking Employee 71

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Even when they are not promoting exactly what they specialise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

PRSay

SEPTEMBER 14, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Independent practitioner, corporate spokesperson, agency account executive.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. If you’re struggling to find the direction to go in, strip your campaign down to basics. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

SEPTEMBER 2, 2014

While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”. Axcient was born.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. last summer.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164