PRSay

SEPTEMBER 11, 2023

The ability to simply say, “what are the key takeaways from this document?” For example, think about every time you have writer’s block while crafting a blog post, or find yourself on a short deadline to develop an executive presentation, or you miss a meeting and need to chase down notes and action items.

Enterprise 183

Enterprise Tools Technology Privacy 183

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 60

Writing How To Examples Consumer 60

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. establish thought leadership. Headline writing tips. Word document?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> That’s what military leadership is – action in the absence of orders.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. The running joke in PR circles is that it often takes longer to get a press release “approved” than it does to write one.

Survey 101

Survey Report Media B2B 101

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 72

Pitching LinkedIn Technology Engineering 72

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.” Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Consistency. The time and resources to produce quality.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements.

Company 98

Company Survey Pitching Report 98

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

The Hoffman Agency

FEBRUARY 22, 2022

Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. I oversaw tasks from tracking down press lists and conducting outreach to securing and prepping documents for multiple briefings at the booth with the new European Vice President. You will get out what you put in.

Internal 36

Internal International Leadership Agency 36

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JULY 14, 2020

New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless. A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it? I once observed the CEO of a tech company making edits to a blog post.

Survey 135

Survey Measurement System Education 135

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Onclusive

OCTOBER 23, 2019

Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. I write a lot about inbound PR on my blog. Now everything is inbound; everything comes to you.

Measurement 120

Measurement Case Study Pitching Agency 120

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. Finally, we were ready to write! We had the full leadership team review and test the website and flag any issues in a shared Google Drive document.

Web 60

Web Internal International Storytelling 60

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Karen Freberg

MAY 19, 2017

So, I wanted to write about the lessons I have learned from my time in South Africa and how this one experience has helped shape who I am today as a professor. I was doing research on blogs and outlets we would reach out to about our clients. My blogging skills were emphasized in South Africa tremendously. Did I get this?

Local 40

Local Fashion Travel Transportation 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Contently - Strategy

NOVEMBER 14, 2018

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. That foundation established why the brand existed, which would serve every video, blog post, and marketing asset to follow. They’ll cover: Brand Awareness & Thought Leadership.

Leadership 93

Leadership Brand Branding How To 93

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

The Hoffman Agency

MARCH 11, 2020

More profoundly, the interpersonal nature of Chinese media relations requires a different skillset from PR professionals beyond writing effective stories on paper: How to coordinate a 100-people media event? At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

NOVEMBER 29, 2022

A paltry 40% of respondents have a documented content marketing strategy. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.”

Content Marketing 120

Content Marketing B2B Marketing eBook 120

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Step 2: Document Your Content Marketing Strategy. Source: Content Marketing Institute ). Consumption (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. Assign project teams.

How To 60

How To Software System Employee 60

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69