Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Landis PR

APRIL 22, 2024

This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here. We often picture the sustainability report as some sort of formal necessity – just another document to be filed away.

Report 59

Report Comparison Data Corporate 59

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility.

Healthcare 131

Healthcare Privacy Print Community 131

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. That’s what military leadership is – action in the absence of orders. Document content types. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 85

Marketing Guidelines Social Media Conference 85

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Start an executive blog. If your insightful, eloquent founder isn’t blogging on a regular basis, there may be a great PR new year’s resolution worth taking. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. establish thought leadership. Word document? Often you can get ideas for your own this way. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. Litigation tools aside, legal tech typically addresses the business of law, rather than the practice of law. The space is also attracting a lot of investment. market alone. And the six tips?

Content Marketing 95

Content Marketing Marketing Print Software 95

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. By contrast, junior can write a blog post and publish it with little or no review. and execute them? Talk to Us !

Survey 101

Survey Report Media B2B 101

Stephen Waddington

NOVEMBER 17, 2019

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry. It includes academic and popular culture sources.

Report 96

Report Ethics Government Training 96

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Consistency. The time and resources to produce quality.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Barokas

SEPTEMBER 28, 2018

is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. I’m hopeful that we’ll see more organizations like Female Founders Alliance create programs that cultivate and support leadership roles for women. Future Sight AR (Houston, TX).

Construction 111

Construction Case Study Mobile Meeting 111

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 72

Pitching LinkedIn Technology Engineering 72

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

MAY 12, 2020

Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. Put bylines and datelines on your blog posts and content. Make sure there’s a separate subscription service for your blog that’s different than news. I’m excited to say they’ll be very pleased with the results.

Company 98

Company Survey Pitching Report 98

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Ethical Voices

OCTOBER 30, 2023

The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It turned out that everything I had, the lawyers classified as working documents. Are they radical blogs? I had all the information.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

The Hoffman Agency

FEBRUARY 22, 2022

Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. I oversaw tasks from tracking down press lists and conducting outreach to securing and prepping documents for multiple briefings at the booth with the new European Vice President. You will get out what you put in.

Internal 36

Internal International Leadership Agency 36

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry.

Marketing 60

Marketing eBook Case Study Measurement 60

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

PR Fuel

NOVEMBER 16, 2020

Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. If you fail to write a strong document, however, you could also fail to generate leads. Without a singular focus, you could struggle to create a clear, concise document. Add Authority.

Writing 61

Writing How To Examples Consumer 61

PR 20/20

JUNE 26, 2018

We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team. So why not take the extra time to document and really digest the subject matter as well? Look for thought leadership across your client and its competition.

Industry 58

Industry Insurance Insurance Resources 58

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. Want more blogs like this? PS: you can recommend yourself too.

Pitching 98

Pitching Consumer How To Education 98

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 82

Financial Strategy Government Leadership 82

Barokas

JUNE 1, 2017

Check your emails and supporting documents for errors. Provide tangible examples of past leadership and skills you can bring to this internship. When a student comes prepared with knowledge of recent Barokas PR news, culture and clients (read the blog and follow us on social media) they standout. That is all. but we don’t…yet.

How To 68

How To Interviews Internal International 68

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

Sword and the Script

JULY 14, 2020

New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless. I once observed the CEO of a tech company making edits to a blog post. In this example, the idea is that technology will automatically route a document for approval to a defined sequence of reviewers. Where does it end?

Survey 135

Survey Measurement System Education 135

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. A CoSchedule survey of more than 1,500 marketers found that, “Marketers who document strategy are 538% more likely to report success than those who don’t.” According to Smart Insights , 49% still don’t have a digital marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

Mindful Marketing

JUNE 27, 2020

These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. ” ​ Subscribe to Mindful Matters blog. I celebrate these leaders who have leveraged their influence to stand against injustice. Learn more about the Mindful Matrix and Mindful Meter.

Real Estate 111

Real Estate Community Employee Education 111

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. I write a lot about inbound PR on my blog. Now everything is inbound; everything comes to you.

Measurement 120

Measurement Case Study Pitching Agency 120