PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 60

Writing How To Examples Consumer 60

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. To be sure, we have to be as persuasive as possible, but we should write with the assumption that we don’t always know who is going to be reading. How do your words make you look as a person?

Communications 157

Communications Ethics Leadership Reputation 157

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

PRSay

DECEMBER 20, 2023

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. When judging awards now, I can often sense whether or not the individual writing the submission is a knowledgeable practitioner or a novice tasked with throwing something together before the deadline.

Publicity 176

Publicity Case Study Ethics Study 176

PRSay

SEPTEMBER 11, 2023

The ability to simply say, “what are the key takeaways from this document?” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 184

Enterprise Tools Technology Privacy 184

PRSay

MARCH 9, 2017

If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. establish thought leadership. Headline writing tips. Word document? Or, just interested in seeing an example? Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

Deirdre Breakenridge

JANUARY 10, 2022

To ensure that everyone can see this plan, create it in a shared document or email the final version to everyone afterwards. It may be hard for people to write it down publicly, so an alternative could be to encourage them to write it on their personal computer.

Blogging 263

Blogging Construction Groups Meeting 263

Prohibition

JULY 7, 2022

Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. If long-form content is implemented on Twitter, the implications for B2B marketing could be interesting, offering a place for more insightful, thought leadership style content. LinkedIn engagement soars.

Instagram 118

Instagram Twitter Video Facebook 118

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. You are in control.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Sword and the Script

AUGUST 25, 2020

PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> That’s what military leadership is – action in the absence of orders. Document content types. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 101

Survey Report Media B2B 101

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. For your most sensitive communications, consider face-to-face meetings, or phone calls, instead of putting it in writing. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

Internal 155

Internal International Communications Employee 155

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. It takes time for writing and filming — and a strong, informed point of view.

SEO 178

SEO Case Study Film Video 178

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. This is a one-or-two page document that highlights something new or different your company is doing. You don’t have to convince a journalist to write your story. Thought Leadership. Your website is a perfect example of owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list? Managing a Chapter crisis.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Reputation Specialist Michael Toebe

JUNE 21, 2021

That “unwanted sexual behavior,” more specifically stated, included, according to court documents, lewd language, unwanted sexual advances and encounters. For me, that’s the definition of leadership.” That’s not often the outcome, however, from that strategy. I have no idea why what happened to me happened,” he said.

Publicity 59

Publicity Reputation Energy Crisis 59

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Consistency. The time and resources to produce quality.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Lack of a commitment by senior leadership.”. “We’re Difficult to answer but at its core, apathy from the target audience.”.

Publicity 90

Publicity Survey Local Writing 90

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right.

Content Marketing 120

Content Marketing Marketing Study Viral 120

PRSay

JUNE 24, 2020

She suggested the term “African American” be used in any company documents that are publicly disseminated. When writing a news release, for example, can you “be more inclusive in what you’re communicating? Ask them.”. Ford Saunders said that “Black” and “African American” are both OK with her.

Communications 157

Communications Employee Training Company 157

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

The Hoffman Agency

FEBRUARY 22, 2022

Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. I oversaw tasks from tracking down press lists and conducting outreach to securing and prepping documents for multiple briefings at the booth with the new European Vice President. You will get out what you put in.

Internal 36

Internal International Leadership Creativity 36

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Deirdre Breakenridge

FEBRUARY 1, 2018

Write them down. If it helps, write down each win you achieved at the end of the week. Another thing will happen when you document your action plan: change. It means listening to your heart and your intuition and determine what success means to you and no one else. Does it make you smile? It will give you the energy to continue.

How To 164

How To Energy Community Writing 164

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. We’re pivoting clients to doing more social and thoughts leadership content.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. Don’t do it.

Company 98

Company Survey Pitching Report 98

Onclusive

OCTOBER 23, 2019

Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Transportation 46

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. Finally, we were ready to write! We had the full leadership team review and test the website and flag any issues in a shared Google Drive document.

Web 60

Web Internal International Storytelling 60