PR 20/20

NOVEMBER 16, 2022

download, sign up, subscribe). Community membership. App download. Too many CTAs or links to other pages may distract the visitor from the main goal—downloading, signing up, or subscribing. These elements include: An attention-grabbing headline. Creative body copy that explains what the offering is. A call to action (e.g.,

eBook 69

eBook Tools B2B Examples 69

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals.

Training 96

Training Trends Media Survey 96

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. There are fewer individual bloggers than ever before and they’re blogging less. The traffic to my blog is down a third in three years. It’s an issue I wrote about this week.

Instagram 60

Instagram Policies Twitter Mobile 60

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR 20/20

JANUARY 19, 2023

In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately. Source: Hynes Industries ? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.

Technology 78

Technology Interviews Reputation Crisis 78

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Promote Your Ebook On Your Blog. How to Promote Your eBook. Over to You.

eBook 219

eBook How To Writing Community 219

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. It reflects what the community considers to be important. In this sense the community was subject to a hefty dose of oversight and management. Platinum has a similar genesis to Sarah’s work for the #FuturePRoof community.

Handbook 114

Handbook Community Print Writing 114

Contently - Strategy

OCTOBER 18, 2023

Unlocking Customer Experience Transformation Imagine this: You’re searching for something on Google and come across a branded blog that feels like it was written just for you. What are their favorite social platforms, blogs, and communities? Objections: What barriers or concerns might stop them from purchasing?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections. Is it up to date?

LinkedIn 159

LinkedIn Groups Community Leadership 159

Sword and the Script

AUGUST 15, 2023

You can download a copy here: 2023 B2B Buyer’s Survey. Or just reply to this message if you are a subscriber and receiving blog posts by email. Observation: These steps reinforce what B2B marketing and sales organizations should already know. Need help with B2B marketing or public relations?

B2B 118

B2B Study Survey Software 118

5W PR

AUGUST 16, 2021

This is especially beneficial for brands in the gaming industry, with touchpoints such as the launch of a new game, downloads, purchases, and promotional marketing activities throughout. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Traffic and Reach.

Industry 78

Industry Marketing YouTube Exercises 78

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. See our blog for more details.). See our blog for more details.). This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 152

Media Relations Media Print Software 152

Cision

SEPTEMBER 16, 2016

The story that highlights something good in the community. Blogs are the “new” news outlets. .” Blog about a topic that your service, product or organization helps address. If you are a car salesperson, you can blog about the best time to purchase a car or 10 ways to spot a tricky salesperson.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Melissa Agnes

SEPTEMBER 28, 2014

Check out our Crisis Intelligence Blog. Checkout PulsePoint and download it for your community: www.pulsepoint.org. Learn more about what we do and how we do it: [link]. Like Garden Grove Fire Department on Facebook. Follow them on Twitter: @GardenGroveFire. Learn more about Thanh and connect with him on LinkedIn.

Social Media 220

Social Media Crisis Communications Media 220

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. If the answer is yes, you’ll amass a community of people who appreciate the way you present information. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc.,

Brand 120

Brand Branding Exercises Social Media 120

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. In B2C social media, you see a lot of product and brand-oriented calls to action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. In B2C social media, you see a lot of product and brand-oriented calls to action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Personalize your PR pitches. Don’t look for free advertising.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JUNE 13, 2023

Research, read, be active in the respective community and write compelling pitches. You can download it here. >>> Or just reply to this message if you are a subscriber and receiving blog posts by email. The solution to the problem – and perhaps the secret to media relations – is to put the work in before pitching.

Journalism 129

Journalism Media Relations Report Media 129

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. I once observed the CEO of a tech company making edits to a blog post.

Survey 140

Survey Measurement System Education 140

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Despite my heart being firmly in the world of link building, I understood why. Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Marketing attribution for earned media.

Technology 170

Technology Publicity Software Pitching 170

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 52

Strategy Case Study Marketing Energy 52

ReimaginePR

OCTOBER 10, 2016

This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Think of it more like a mini blog post. SEO Benefits. Long lifespan. Create a Call to Action.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# This cultivates a thinking community where information is evaluated, and then adapted and built upon. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers.

Blogging 71

Blogging Twitter Creativity Facebook 71

ZudePR

MAY 20, 2015

The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a #PRstack ebook PDF here and the chapters will all be shared as blog posts each day over the next three weeks. He blogs too. Look out for mine on 10 June! If only #PRstack had been around a few years ago.

eBook 60

eBook Tools How To Case Study 60

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. Be sure to download our list of do’s and don’ts for your brand story. What voice?

Brand 156

Brand Branding How To Storytelling 156

Melissa Agnes

AUGUST 1, 2016

Not only does their crisis management involve real dangers and the important mission of keeping their communities and themselves safe and out of harms way, but it also includes a need for effective and nearly instantaneous communications. To download this episode to your computer or device: Click here.

Crisis 100

Crisis Crisis Management Training Conference 100

Stephen Waddington

MARCH 10, 2019

Jon’s book How to Understand and Manage Public Relations (1991) was Sarah’s inspiration for the #FuturePRoof community and books. Kicking off Comms School and upcoming #PowerAndInfluence chat Comms School started as an idea to support students in communications, and as a recruitment pipeline for Metia. Here’s Marcel’s write up.

Marketing 81

Marketing Measurement Government Report 81