Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Stephen Waddington

MAY 25, 2021

The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness.

Industry 181

Industry Financial Measurement Conference 181

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. They created a Women’s Guide to Retirement Planning booklet – available for download. This was promoted on the homepage of their website, a landing page for the download was created with a form to capture interested names and emails.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

million downloads in February, Clubhouse adoption started to slow. While its downloads have risen again due to international expansion, it’s now looking like Clubhouse was the victim of its own PR – too much, too soon. The social audio platform didn’t suffer a PR crisis so much as a drop off the radar screen.

Facebook 310

Facebook Crisis Employee Government 310

Stephen Waddington

JULY 1, 2021

Developing a Corporate Digital Responsibility governance framework The Corporate Digital Responsibility: What You Need To Know Right Now report proposes a six-stage framework that communications professionals can use to help organisations stay on top of CDR: Landscape analysis and audit – this will ensure the communications function has an overview (..)

Corporate 141

Corporate Report Privacy Government 141

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022).

Marketing 88

Marketing YouTube Advertising Advertising 88

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Ethics Google 115

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

billion downloads to date , more than 30 million active monthly users in the U.S., More importantly, the sense of community on TikTok is what draws users in and keeps them coming back for more. The agreement is still tentative, but it’s meant to resolve the simmering controversy about the app as a potential security risk.

B2B 310

B2B Video Creativity Social Media 310

Cision

JUNE 1, 2017

When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? Do they read or watch or listen to it once it’s been downloaded? Is it so good they can’t help but share it with their communities? Are people sharing your content?

Measurement 200

Measurement Analytics Google Data 200

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Cision

SEPTEMBER 1, 2016

Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Local influencers can explain what types of communication strategies will – and will not – work in their communities. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

PR 20/20

NOVEMBER 16, 2022

download, sign up, subscribe). Community membership. App download. Too many CTAs or links to other pages may distract the visitor from the main goal—downloading, signing up, or subscribing. These elements include: An attention-grabbing headline. Creative body copy that explains what the offering is. A call to action (e.g.,

eBook 69

eBook Tools B2B Examples 69

Bianchi Biz Blog

APRIL 25, 2024

You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. With the entire ecosystem under one roof, MOVE promises to pull in more decision makers into one place than any other event. Interested in joining the showcase? Interested in exhibiting or speaking?

Mobile 59

Mobile Transportation Automotive Policies 59

PR for Anyone

AUGUST 11, 2021

You can take the same story and you can tweak it and, give it, you know, an angle this way, for this station, and an angle for this station, an angle for this station, but do not pitch the exact same story to the same or to all the different media outlets in your community. So that is this week’s PR Tip.

Pitching 223

Pitching Media Television How To 223

Melissa Agnes

MARCH 15, 2018

I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. The after effects that this crisis had on both those who were part of the emergency management, and the community at large.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145

Solo PR Pro

SEPTEMBER 8, 2021

Whatever it is you need, there’s a good chance Solo PR Pro Premium , an exclusive members-only community, has got you covered. 3 perks of joining the Solo PR Pro Premium community. Why would you want to join the Solo PR Pro premium community? Here are a few of the top perks members love.

Resources 117

Resources Groups eBook Facebook 117

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Data 90

Stephen Waddington

MAY 4, 2021

You can download a copy from the Vuelio website. The investment community increasingly expects to be informed on company commitments to and actions on these concerns. Internal communications There is an opportunity to engage employees in delivering solutions to reduce consumption in each of the areas of ESG.

Publicity 197

Publicity Government Corporate Financial 197

Solo PR Pro

MAY 23, 2023

We have learned a lot since the very first episode , and we are committed to continue to grow, learn, and deliver content that guides and inspires our community. You can subscribe or download via your favorite podcasting app! Thank you for listening and please spread the word! Don't miss the next 200 episodes!

Customer Service 93

Customer Service Financial Small Business Groups 93

Sword and the Script

SEPTEMBER 26, 2023

Most social media algorithms reward engaged posts with greater distribution. * * * The full report – the 19 th Sprout Social Index – offers a lot more and can be freely downloaded with registration. Commentary: Two things stand out about these findings. It’s such a simple thing to do – and it’s good for your brand.

Survey 124

Survey Social Media Brand Branding 124

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. These acts are plaguing homes, schools, and working communities. Casey: The RepUs “Eight Actions” can be downloaded here. The following is a list of issues. Action 2: Explore Web3.

Technology 78

Technology Interviews Reputation Crisis 78

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. It reflects what the community considers to be important. In this sense the community was subject to a hefty dose of oversight and management. Platinum has a similar genesis to Sarah’s work for the #FuturePRoof community.

Handbook 114

Handbook Community Print Writing 114

Cision

OCTOBER 20, 2016

One based on research that showed why CEOs should be on Twitter to benefit investor perceptions and the second on why brands invest in building trust through shared community action based on a conference presentation by Coca-Cola Chief Sustainability Officer Bea Perez. A crisis in trust. Deliver on your promises.

Conference 120

Conference Internal International Community 120

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. They’ve shifted to other forms of content and platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. It’s an issue I wrote about this week.

Instagram 60

Instagram Policies Twitter Mobile 60

Prohibition

SEPTEMBER 13, 2022

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. By leveraging influencer communities and creating relevant content, influencer fan bases tend to be highly engaged and interested in what the influencer has to say.

Brand 118

Brand Branding Video Social Media 118

Stephen Waddington

MAY 26, 2021

It is a vibrant and supportive community. Agency profiles The report includes eight startup PR agency profiles: Second Mountain Communications, BB Partners, Little Mesters, Hard Numbers, Inpulsus, Look After, Happy Yolk and CommsRebel. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk

Agency 161

Agency Report Print Healthcare 161

Cision

OCTOBER 11, 2017

Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? Thanks so much to Cision and their partners at the Canterbury Christ Church University for putting this important research together, I really encourage you to take the time and download it and read the entire report — it’s fascinating.

Video 210

Video Journalism Study Survey 210

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Melissa Agnes

NOVEMBER 15, 2015

Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. Steps law enforcement agencies can take to begin to break down silos and build trust within their communities.

Crisis Management 154

Crisis Management Crisis Conference Training 154

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The app is free to download and easy to use.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Stephen Waddington

FEBRUARY 15, 2022

Thanks to Vuelio for funding this project and for everyone that contributed.

Trends 157

Trends Publicity Marketing Case Study 157

Deirdre Breakenridge

SEPTEMBER 21, 2015

This provides a roadmap for organizations to easily develop a holistic PR program with varying types of communications elements. To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason Sprenger is the president of Game Changer Communications.

Publicity 150

Publicity Corporate Tools Agency 150

The Resolution Blog

DECEMBER 30, 2015

In May, we joined the #PRStack community. Today 500 copies have downloaded and read. Both Gary and Stella contributed to the first book and recommended PR tech short-cut tips. Get involved here. Get yours here.

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

JUNE 20, 2023

And they all follow each other – it’s a very tight data cluster – a community in the truest sense. I recommend any PR or marketing person with responsivities that induce media relations download a copy of the 2023 State of Journalism Survey and have a look for yourself. Do you need help with B2B tech marketing and PR?

Twitter 127

Twitter Survey Journalism Social Media 127

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals. You can subscribe here.

Training 94

Training Trends Media Survey 94