Polaris

NOVEMBER 30, 2014

If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. If you’re considering your own 30-day binge blogging challenge , or are curious about the benefits of intensive blogging, here are 3 more lessons learned.

Blogging 128

Blogging eBook Writing Web 128

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

Institute for Public Relations

FEBRUARY 25, 2024

Download the Full Report (PDF): Collaborators for Change ReportDownload the Press Release: Collaborators for Change Report Press Release Download Social Graphics: Collaborators for Change Report Social Graphics Special thanks to our sponsor: This IPR Signature Study is provided by the IPR Center for Diversity, Equity, and Inclusion Since America’s (..)

Communications 98

Communications Study Report Blogging 98

Onclusive

JANUARY 27, 2020

In this, the first blog post breaking down the study findings, we will focus on key benchmarks shared. Follow our blog for future posts on timing of press and IR releases and tactics for optimizing your news releases. . For a more in-depth look at the robust findings of the report, download your own copy and share with your team.

Data 273

Data Report Study Analysis 273

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. I love the idea of adding playlists to blog posts, eBooks and other pieces of content that can deepen the experience and make the content more memorable. Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. If you need help starting or maintaining a blog, get in touch.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Rock the Status Quo

SEPTEMBER 9, 2014

And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Be sure to check out her blog and grab a copy of her $3.99 book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed. Or when you scan then post your honor roll student’s school photo on Instagram.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

APRIL 18, 2023

million B2B professionals that downloaded and engaged content on its syndication and leadgen platform. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. Regular readers know this blog has covered many studies over the years (i.e.

B2B 144

B2B Study Consumer Report 144

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Please share this Infographic with any modern communicators or business professionals you know who are trying to reach younger audiences.

Infographics 246

Infographics Ethics Video Social Media 246

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. For a detailed breakdown and easily digestible time-tables, download the full report here.

Social Media 322

Social Media Study Mobile Report 322

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. There is more to discover in our whitepaper on this subject—download it below.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

APRIL 29, 2023

Subscriber A Subscriber is someone who has opted in to hear more from you by signing up for your blog or newsletter. Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar.

eBook 84

eBook How To Examples Groups 84

Institute for Public Relations

APRIL 4, 2023

THIS IS AN IPR SIGNATURE STUDY Download Full Report: Top 19 Public Relations Insights of 2022 PDF Introduction: The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year.

Publicity 124

Publicity Study Report Blogging 124

The Proactive Report

FEBRUARY 7, 2018

It’s a free download in the Google Analytics Solutions Gallery. If you’re new to Google Analytics and have no idea where to start, talk to your webmaster or IT fellas and get them to download this dashboard and show you how to access it. You should be able to track what happens with the content in your blog and newsroom.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. You can download the full State of AI in PR report on their website. (We Obvious statement: 2023 was a breakout year for generative AI.

Report 182

Report Policies Survey Ethics 182

Cision

APRIL 29, 2020

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top takeaways from it before you download and dive into the full report.

Media 156

Media Report Blogging 156

Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. It is important for brands to understand that bloggers put an incredible amount of passion, dedication and work into their blogs, so you need to understand the difference between paid and earned influencer relationships.

Fashion 236

Fashion Pitching How To Real Estate 236

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. He sheds light on the following questions and topics: The latest updates to Google’s search algorithm Blogging and website content for improved SEO and PR Can startups displace the giants in search results?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. He sheds light on the following questions and topics: The latest updates to Google’s search algorithm Blogging and website content for improved SEO and PR Can startups displace the giants in search results?

SEO 156

SEO YouTube Interviews B2B 156

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

APRIL 29, 2020

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the highlights before you download and dive into the full report.

Media 156

Media Report Blogging 156

Melissa Agnes

JULY 4, 2016

If you like it or think it may be useful to share with your team, feel free to download it or share it along. Click here to enlarge infographic Click here to download. Feel free to copy and paste the embed code below to share this infographic on your blog or website.

Infographics 145

Infographics Crisis Crisis Management Blogging 145

Melissa Agnes

MAY 16, 2015

Download this file (right-click and choose “save as”). Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013). Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013). Check out Karen’s blog: karenfreberg.com/blog. Subscribe: iTunes | Stitcher | RSS feed.

Crisis 162

Crisis Crisis Management Crisis Communications Study 162

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Download the AI compliance checklist for PR pros now. Photo courtesy of Pixabay AI tools have empowered PR pros to become more efficient in their daily workflow—but with great power comes great responsibility.

Privacy 64

Privacy Ethics Guidelines System 64

Institute for Public Relations

MAY 23, 2023

Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry.

Technology 98

Technology Industry Communications Media 98

Institute for Public Relations

JUNE 14, 2023

Download the Full Report : Disabilities in the Workplace Report (PDF)Watch the Webinar: Disabilities in the Workplace Report DiscussionDownload the Press Releases: News release for Communications Professionals (PDF)News Release for Human Resources (PDF) Institute for Public Relations and Voya Financial have partnered on a comprehensive report, “Disabilities (..)

Communications 98

Communications Financial Resources Report 98

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. Here’s where you can start.

SEO 40

SEO Blogging Web Writing 40

5W PR

APRIL 30, 2023

This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels. Downloadable materials, such as brochures or guides, can also provide valuable information and support. Sharing real stories can also humanize mental health issues and encourage others to seek help.

Marketing 88

Marketing Resources Exercises Education 88

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It’s also the best day to explore Japan for a foreigner.

Marketing 104

Marketing Newspapers Print Local 104

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98