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Blog Contest Winner: Can Mastering the FEEL First Model Unite the Contrasting Generations?

Deirdre Breakenridge

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. The reality is, no one is perfect, and no one will ever truly reach 100% on each of the “FEEL First” categories. Michael Matheny , MA candidate at American University and social media manager for the Kogod School of Business. . .

Blogging 213
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Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. ” Subscribe to Mindful Matters blog. H2O was around before human beings were.

Brand 85
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Research, University of Michigan. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195
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A Look at the RevAir Campaign Signals Experiential Marketing is Back– and Better than Ever

5W PR

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. Infuencers included names from the Bravo universe, naturally securing top-notch content for the brand that would be viewed by their millions of followers.

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Word! How Fast Coronavirus Spread

Onclusive

“Once the public knows something by one name, it’s difficult to change it to another name,” said Matt Cabot, associate professor of public relations at San Jose State University. It’s an example of why ‘first-mover advantage’ is so powerful when defining a category or an issue.”.

Groups 195
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Word! How Fast Coronavirus Spread

Onclusive

“Once the public knows something by one name, it’s difficult to change it to another name,” said Matt Cabot, associate professor of public relations at San Jose State University. It’s an example of why ‘first-mover advantage’ is so powerful when defining a category or an issue.”.

Groups 195