Remove category teaching
article thumbnail

From Breakthrough IP to Market Domination

Flack's Revenge

But you also need steadfast, focused execution and marketing to become a category king. I blogged about this approach , that was inspired by the book Play Bigger. Check out the good folks at Category Design Advisors and Play Bigger ; two consulting firms who can help your company turn your core tech into market leadership.

article thumbnail

What Hurricanes Can Teach Us About PR Measures

Institute for Public Relations

Hurricanes are measured using the Saffir-Simpson Wind Scale and broken up into categories – a category … Continue reading What Hurricanes Can Teach Us About PR Measures → The post What Hurricanes Can Teach Us About PR Measures appeared first on Institute for Public Relations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

Punctuation was his way of teaching us to make a point. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program.

Writing 60
article thumbnail

Integrating Owned and Earned Media

PRSay

While there wasn’t any search volume yet, we looked at it as if we were launching a new industry category. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

Media 197
article thumbnail

Soulcenter: elderly care software startup

Frederik Vincx

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes.

article thumbnail

Tracing the measurement origins of PESO

PR Conversations

The four-by-four grid that Don produced (as used at Fleishman Hillard) indicates evaluation metrics for Paid, Earned, Shared and Owned (PESO) categories under their intended effect: Exposure, Engagement, Influence and Action. His final MetricsMan blog post talked about the evolution of social media metrics and measurement.

article thumbnail

2022 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Another Solo PR Pro member, Fran Stephenson, is also on the team.

Print 58