Cision

AUGUST 26, 2016

His passion for making the world a better place has crafted his work, which has appeared in a myriad of publications including y Agri-Pulse, AgriData News Service, the Christian Science Monitor, the World Bank, the U.S. Do you use social media like Twitter or Facebook to gather leads and story ideas? Why/ Why not?

Pitching 120

Pitching Agriculture Report Energy 120

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Honestly, what more can anyone ask for?

Internal 40

Internal International Measurement Banking 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. Data privacy issues will only grow in importance in how we work as well as how we promote clients. Big tech’s reputation challenges. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

SEPTEMBER 5, 2017

Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Hope to “see” you there!

Measurement 83

Measurement Strategy Banking Travel 83

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 97

Social Media Conference Media Corporate 97

Communications Conversations

OCTOBER 7, 2014

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. Most likely, they’re accessing sites and platforms like: * Facebook, Instagram and Twitter. What are the specific problems facing employees when it comes to internal systems?

Employee 157

Employee Corporate Communications System 157

Waxing UnLyrical

AUGUST 15, 2017

Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight, who’s also on AMEC’s International Board of Directors, was full of wit & wisdom… stay tuned for the recap! Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 75

Measurement Media Banking Community 75

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. ” (Wow. Pass it on.

Internal 105

Internal International Privacy Banking 105

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

JANUARY 7, 2019

What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Waxing UnLyrical

SEPTEMBER 29, 2017

So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. “See” you next month!

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

JUNE 3, 2016

A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. In June, #measurePR goes international! With this international panel of PR smarties, we’re sure to have a jolly good time. A5: #measurePR Impressions and audience analysis for the five-minute version.

Media Relations 40

Media Relations Measurement Media Analysis 40

PR in High Definition

AUGUST 21, 2018

National Avocado Day”, “International Sloth Day” or “Bring a Potato to Work Day” are just a few of the many examples of this kind of activity that are constantly popping up and trending on social media. But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Branding 54

Branding Brand Trends Social Media 54

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

Branding 74

Branding Brand Banking Financial 74

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Would Blazek allow her to subscribe to her 7,300-member job bank and connect with her via LinkedIn, asked Mekota? Source: Mashable ). #3.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. So please mark your calendars for Tuesday, July 12th from 12-1 pm ET, and RSVP to our Facebook event. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. So stay tuned to our Facebook page for more info. So now you get not one, not two, but THREE chat recaps below. measurePR March 2018. See you next time!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.”

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Trust me when I say you don’t want to miss this chat, so mark your calendars for Thursday, April 14th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Now I’m in Louisville, Ky.,

Conference 40

Conference Facebook Nonprofit Video 40

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

OCTOBER 10, 2012

If we’re serious, though, about our roles as the conduit between the internal “us” and the external “them,” we have to find a satisfactory middle ground that fosters understanding. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 92

Publicity Ethics Nonprofit Local 92

Waxing UnLyrical

MAY 9, 2016

C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

APRIL 14, 2011

It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. The question of facile answers to complex questions centered on the Facebook fan question, which I’d lamented several times, most notably a month ago. Good grief!].

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies.

Measurement 40

Measurement Agency Employee Insurance 40

MaccaPR

MARCH 30, 2017

Facebook event for a Pokémon GO Meetup that reached 202,000 timelines and resulted in 2,800 attendees to the mall. Bank Stadium or participating in the 2018 City of Lakes Loppet Ski Festival. In addition to increased foot traffic, the MOA’s Pokémon GO social media campaign garnered coverage in media outlets such as AdWeek.

Social Media 48

Social Media Media Tourism System 48

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Wouldn't you like to be in her kitchen?

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MARCH 25, 2016

But what my first Mac taught me, which was life-changing in the sense that I internalized what I’d always known theoretically, was two-fold: Great products can be functional and beautiful. Twitter Facebook Google+ LinkedIn How A MacBook Changed My Life. And there are still a lot of MS products I use, like PowerPoint, etc.

Training 40

Training Banking Software Web 40

Solo PR Pro

SEPTEMBER 8, 2015

The dragon over Gringotts Bank in Diagon Alley at the Wizarding World of Harry Potter. Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. The students were also given a close look into the strategies and tactics of the top-notch PR team.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Waxing UnLyrical

JULY 29, 2016

It took a while, but a) we learned so much about what made them tick and how they work, and b) we built internal bridges that made a world of difference when we were developing and executing our campaigns around their work. Twitter Facebook Google+ LinkedIn Getting to the Bottom of Metrics that Matter: Part 2.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. ” ~Shonali Burke, A Simple Yet Smart PR Measurement for The Rest of Us: A five-step plan that won’t break the bank. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JULY 22, 2016

Set up a system to track your internal activity. As I did, I realized I always focused on internal efficiencies, but getting this specific ultimately makes a huge difference in the long run. Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. More on that below.

Measurement 40

Measurement Analytics Google System 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

And who wouldn’t want to be in the same shoes as the founders of Oculus Rift, a crowdfunded technology that was eventually acquired by Facebook for $2 billion? Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

JULY 28, 2021

Whether it’s simply acknowledging it through a like on Facebook or Twitter or getting involved in the conversation with others, the free speech nature of social media has given us the power to immerse ourselves in the news. If it’s an international campaign you’re working on, be aware that you can’t just take a blanket approach.

Social Media 71

Social Media Exercises Banking Employee 71