Waxing UnLyrical

JULY 29, 2016

Do you know that, at the end of the day, the way she gets a 5-star performance review is by getting the CEO’s mug in his local neighborhood rag? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Banking Meeting Local 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

PR in High Definition

JULY 28, 2021

Whether it’s simply acknowledging it through a like on Facebook or Twitter or getting involved in the conversation with others, the free speech nature of social media has given us the power to immerse ourselves in the news. If it’s an international campaign you’re working on, be aware that you can’t just take a blanket approach.

Social Media 71

Social Media Exercises Banking Employee 71

Communications Conversations

DECEMBER 4, 2020

Facebook was purring along. Insta and Facebook were hot. Locally here in Minneapolis, companies like UHG, Target and US Bank used corporate blogs to share these messages. This will largely be an internal comms effort, but I could see many companies laying out their plan for all to see, too.

Corporate 139

Corporate Blogging Banking Measurement 139

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. CC0 Photo – Small Czech repository of local free-to-use photos. International license ). 51) Facebook does a good job of this , although they give parameters around how the images can be used. Images drive engagement with social media and content marketing.

Engineering 120

Engineering Creativity Community Google 120

Maxim Behar

DECEMBER 3, 2020

He also became chairman of the organization, of the local Jewish organization, a young man who knew foreign languages, who had studied in Edirne but had really succeeded, came here with his parents and managed to unite the youngest part of the city's Jews. The only man in the family had to work in the local oil mill from a very young age.

Agriculture 52

Agriculture Banking Hotels Travel 52

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight. How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Snapchat for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

OCTOBER 3, 2016

I started my career at a Philadelphia-based ad agency, and then spent a period of time back here in the ‘burbs as communications director of a local church and a non-profit missions agency. I blame that on all the Amnesty International Tours from Sting, U2 and Peter Gabriel in the 80s. Why do you care about Social PR?

Measurement 100

Measurement Banking Agency Small Business 100

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Slack for collaboration (including with clients).

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52