Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

SEPTEMBER 5, 2017

Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Hope to “see” you there!

Measurement 83

Measurement Strategy Banking Travel 83

Waxing UnLyrical

AUGUST 15, 2017

measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight, who’s also on AMEC’s International Board of Directors, was full of wit & wisdom… stay tuned for the recap! Define benefits for customers and business first.

Measurement 75

Measurement Media Banking Community 75

Reputation Us

JANUARY 7, 2019

What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions. Reputation Action 3: Demonstrate Community Relevancy. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Here are some of the responses.

Internal 105

Internal International Privacy Banking 105

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

SEPTEMBER 29, 2017

So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. “See” you next month!

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

JUNE 3, 2016

A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. In June, #measurePR goes international! CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. With this international panel of PR smarties, we’re sure to have a jolly good time.

Media Relations 40

Media Relations Measurement Media Analysis 40

PR in High Definition

AUGUST 21, 2018

National Avocado Day”, “International Sloth Day” or “Bring a Potato to Work Day” are just a few of the many examples of this kind of activity that are constantly popping up and trending on social media. But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Community member Christine Perkett offered this insight: A4) also not showing how strategy will change as a result of analysis. You know what’s awesome about a digital event?

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.”

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Now I’m in Louisville, Ky.,

Conference 40

Conference Facebook Nonprofit Video 40

Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. So stay tuned to our Facebook page for more info. So now you get not one, not two, but THREE chat recaps below. measurePR March 2018. See you next time!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Wouldn't you like to be in her kitchen?

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

APRIL 14, 2011

It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. The question of facile answers to complex questions centered on the Facebook fan question, which I’d lamented several times, most notably a month ago. Good grief!].

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

MARCH 25, 2016

But what my first Mac taught me, which was life-changing in the sense that I internalized what I’d always known theoretically, was two-fold: Great products can be functional and beautiful. Twitter Facebook Google+ LinkedIn How A MacBook Changed My Life. And there are still a lot of MS products I use, like PowerPoint, etc.

Training 40

Training Banking Software Web 40

Waxing UnLyrical

JULY 29, 2016

It took a while, but a) we learned so much about what made them tick and how they work, and b) we built internal bridges that made a world of difference when we were developing and executing our campaigns around their work. Twitter Facebook Google+ LinkedIn Getting to the Bottom of Metrics that Matter: Part 2.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. ” ~Shonali Burke, A Simple Yet Smart PR Measurement for The Rest of Us: A five-step plan that won’t break the bank. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JULY 22, 2016

Set up a system to track your internal activity. As I did, I realized I always focused on internal efficiencies, but getting this specific ultimately makes a huge difference in the long run. Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. More on that below.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. Media drives the communication between people around the world. Host: And what do you think the Bulgarian society failed to take from your Jewish community? Host: This community has been centuries in the making. Now it's in my room.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. International license ). cc) – An amazing community repository of CC0 licensed images. Morgue File – This is a community-based free photo site, with all images free to download and re-use in commercial work. Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Community Google 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. “Microenterprises increasingly rely on public relations. Joe Cardillo | Ecosystems and Entrepreneurs.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

MARCH 7, 2014

It’s especially fitting today, as International Women’s Day is tomorrow (and you remember how much fun I had working with Oxfam America on their IWD initiative a few years ago , in fact, you should check out what they’re doing this year too!). I don’t often write about clients, but today I will.

Community 81

Community Banking Energy Facebook 81

Maxim Behar

DECEMBER 3, 2020

Narrator: Today the Ladino language is less and less common among the community of Bulgarian Jews. Narrator: Sephardic communities are gradually beginning to settle in the interior of the Bulgarian lands, mainly in large cities - strong economically and militarily secure. Maxim Behar: None of us speak or few speak Spanish.

Agriculture 52

Agriculture Banking Hotels Travel 52

Waxing UnLyrical

MAY 13, 2016

So we devised a multi-faceted communications audit to identify: what the organization said it did, what its audiences thought it did, and. We surveyed internal stakeholders. Twitter Facebook Google+ LinkedIn Why I love the word “audit”. how to bridge the gap between the two. External stakeholders. We did a media analysis.

Measurement 40

Measurement Analysis Healthcare Training 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

MARCH 4, 2016

Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 42

Training Banking Travel Internal 42

Waxing UnLyrical

MARCH 4, 2016

Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 0

Training Banking Travel Internal 0