Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. The biggest story came from a local CBS affiliate, but more than 100 articles were published to the tune of almost half a million engagements.

Reddit 78

Reddit Brand Branding Film 78

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

APRIL 12, 2020

The CIPR Local Public Sector group has produced a short video of camera clips from its members working in frontline COVID-19 roles. The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels.

Publicity 130

Publicity Policies Analysis Crisis 130

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. News releases distributed globally showed an average of 20% more social media than those distributed only locally. Don’t underestimate the power of timing. and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

The Hoffman Agency

MARCH 21, 2024

While opportunities abound, tech companies looking to enter Indonesia would do well to perform careful analysis of the policies as they change regularly. million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. National digital programs are projected to create 2.85

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

JANUARY 19, 2024

In terms of media coverage, the story has mostly been circulated by conservative publishers such as the Daily Wire and Rumble, with a few local news outlets also picking it up. This coverage analysis showed us that Elon Musk’s chaotic energy towards brands is going nowhere, but often his bark is worse than his bite.

Advertising 78

Advertising Advertising Brand Branding 78

Onclusive

AUGUST 3, 2021

It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Remote PR Jobs

JANUARY 22, 2023

From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged.

Strategy 130

Strategy How To Analysis Local 130

NewsWhip

MARCH 2, 2023

Texas Roadhouse garnered the most engagement of these with 95.8k, which is fairly similar to the likes of Chipotle and Burger King in our last analysis. Why did Chick-fil-A have so much engagement? This led to around 700 articles being written, and there were more than 300k engagements to Chick-fil-A articles during this time period.

Pinterest 78

Pinterest Comparison Local Instagram 78

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September.

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

OCTOBER 23, 2020

This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. Each market has the responsibility to track their local coverage activity and to centralize it under our platform. BL: Your client’s global footprint is quite large.

Local 78

Local Analysis Measurement Data 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Leverage the local angle. Take this week’s solar eclipse, for example.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

OCTOBER 1, 2021

In addition, we use colloquial terms, local slang and diminutives [adding an affectionate “ita” or “ito” to the ends of words, such as turning “abuela,” Spanish for grandmother, into “abuelita”] in our conversations — elements that we must take into account to elaborate key messages.

How To 151

How To Community Analysis Local 151

PRSay

DECEMBER 10, 2021

According to a new Gallup analysis , 30% of potential work-from-work employees said they would prefer to “never” come into the office during the week. As much as possible, make workplace decisions based on specific, widely available data such as a sustained rise or fall in local coronavirus infections.

Employee 190

Employee Policies Agency Study 190

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 186

Communications Journalism Advertising Advertising 186

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This resulted in the two biggest spikes in public interest of the entire time period. .

Brand 78

Brand Branding Viral Employee 78

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. We finalized our plan, strategy, analysis and calculations, and sent along the proposal accordingly.

Ethics 157

Ethics Banking Pitching Analysis 157

PRSay

JUNE 5, 2023

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. Every local PBS affiliate has seemingly been doing marketing for it.

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Frankly, over the last few years, we have noticed the bias/slant in reporting has increased and the quality of reporting has gone down as turnover in local outlets has increased.”. Those that agreed or strongly agreed wrote: “Depends on outlets.

Survey 136

Survey Media Report Journalism 136

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Nice to see a local company doing that here in Minnesota. Steak Umms takes a (big) stand on Twitter. Steak-umm (@steak_umm) April 7, 2020.

Social Media 198

Social Media Brand Branding Employee 198

Agility PR Solutions

SEPTEMBER 13, 2021

Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren’t typically newsworthy beyond the local TV news circuit or trades. […]. Tesla offers us this window in a remarkable experiment.

Publicity 156

Publicity Local Strategy Brand 156

NewsWhip

FEBRUARY 3, 2023

Local stories amplified by brands’ actions continued to be a winner for car brands, with General Motors following in Ford’s footsteps in helping out after a natural disaster. We learned a lot from our analysis of what happened in 2022, and there’s even more to discover in the report itself, which you can find here.

Report 88

Report Brand Branding Automotive 88

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. It’s a period when the role of the communication function was elevated within every organisation.

Corporate 113

Corporate Communications Government Crisis 113

NewsWhip

SEPTEMBER 29, 2020

For hyper-local reporting, a local LA story about road closures featured a Reddit post from an LAFD official explaining what had happened. . Exports for offline analysis, summarization, and sharing. Understand public opinion . Saved searches for monitoring specific subreddits and search terms, cutting down your browsing time.

Reddit 117

Reddit Viral Community Local 117

PRSay

MARCH 7, 2024

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

Film 118

Film Marketing Sports Hotels 118

Newsfile

FEBRUARY 27, 2024

Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. This platform is geared towards researchers, analysts, and business professionals conducting detailed analysis, market research, or tracking trends over time. million Canadians.

Financial 52

Financial Media Analytics Data 52

Communications Conversations

SEPTEMBER 17, 2020

Now, this coaching role is one I’ve played in the past, but rarely (if ever) with a local agency owner. LinkedIn and other social media account evaluation and analysis. Her posts have helped her share more and build confidence–and in the process it has also increased awareness about her company.

Social Media 88

Social Media Media LinkedIn Analysis 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Most PR plans are informed through research, even if it’s general customer information or category analysis. Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

NewsWhip

MARCH 30, 2021

Of course, this analysis is not exhaustive, but features a group of representative companies who had prominent crises in the time period we examined. However, arrests for the Equifax breach were made in 2020, so we have included the coverage of those in this analysis. Let’s look at some of the highlights.

Reputation 78

Reputation Crisis Analysis Data 78

Business Wire

APRIL 25, 2017

It’s not by accident that local televised news broadcasts offer a taste of the stories coming after a commercial break, what can be considered a form of a headline. Share your news socially A core component of BizWireTV is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Television 156

Television Video Travel Analysis 156

The Hoffman Agency

NOVEMBER 30, 2023

They might also cast envious eyes across the channel as the likes of Intel, TSMC and local players are handed billions of dollars in subsidies to build manufacturing plants on the continent (though this in itself isn’t always received positively by the media).

Government 36

Government Analysis Policies Industry 36

NewsWhip

MARCH 2, 2020

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. There was also one story about impeachment from a local Michigan publisher, though this did not feature prominently among the top stories generally. . The top 25 publishers.

Facebook 166

Facebook Viral Analysis Web 166

Agility PR Solutions

SEPTEMBER 6, 2022

Because my first job in our business was with a political PR firm, where I worked on local, statewide and presidential campaigns. For decades I’ve been telling PR agency people that they can learn a lot about media relations by paying close attention to the political scene. Why do I know that is true? The owner of […].

Local 78

Local Media Relations Agency Media 78

Flack's Revenge

JUNE 28, 2017

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. It connects users with local businesses, supporting them while boosting the neighborhood economy. CEO Yotam Benattia said that most digital marketing systems are passive.

Real Estate 120

Real Estate Wireless Mobile System 120