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Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 158
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

Our methodologies ­– which center and privilege culture, context and inclusion in machine learning and computer vision analysis – create non-biased and culturally nuanced algorithms to give tech companies a holistic perspective on various business and social issues.

Local 99
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An analysis of the impact of AI on skills in PR

Stephen Waddington

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We are a science-based organization and stick to fact-based media.”. Our regional outlets are pretty good.”. “We Generally, we find this reporting is balanced.”.

Survey 138
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the best piece of ethics advice you were ever given?

Ethics 80
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What’s hot in tech right now?

PR in High Definition

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. CityAM covers the full report and analysis. You can find out more about what the CMA is proposing and what new regulations could look like on the Daily Telegraph.

Ethics 62
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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. Competitor Analysis One of the easiest ways to get content ideas is by looking at what successful sites are doing in your niche.

How To 62