PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91

Ethics Healthcare Government Energy 91

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? Technology has changed the business model.

Real Estate 120

Real Estate Television Technology Agency 120

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency. Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. But breaking news, by definition, isn’t planned. Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads.

Interviews 28

Interviews B2B Blogging Real Estate 28

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Neal: Definitely. Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Definitions of different channels have changed, and the lines between them have blurred. How can brands keep up?

Ethics 120

Ethics Consumer Leadership Groups 120

Konnect Agency

AUGUST 11, 2020

Though we as a society already heavily relied on the internet before the entire world started to quarantine, having a good internet connection, email and social media platforms (personal and professional) became ESSENTIAL once we started to interact with people mainly through technology at the beginning of March. Denisa Caldova.

LinkedIn 52

LinkedIn Instagram Twitter Agency 52

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. Importantly, the PR agency and client work closer together on landing these pieces. I might even have some savings. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. How do you think an ever increasing growth in technology will change the marketing sector? So valuable.

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR.

Measurement 60

Measurement Course Advertising Advertising 60

Shift Communications

AUGUST 29, 2016

The definition of classical ethnography is the scientific description of the customers of individual peoples and cultures. Surveys, interviews, usability studies, and analytics tools provide more active data collection to supplement or inform the passive data collection. Vice President, Marketing Technology. Christopher S.

Study 79

Study Data Mobile Analytics 79

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. What the U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking. The results were national, brand defining coverage. .

Skype 60

Skype Creativity Education Construction 60

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

Contently - Strategy

SEPTEMBER 25, 2018

The people who were doing it were bigger agencies and it wasn’t their core focus. People are definitely becoming more aware of using video in their marketing. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video. This interview has been lightly edited and condensed.

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

OCTOBER 15, 2016

He’s an icon, which by definition requires both success and admiration. Mr. Ogilvy is one of mine and his 1992 interview is included below and the inspiration behind the theme of “icon” for this week’s three Unscripted Marketing links, which follow below. Looking for a PR agency with a long view? Consistent. Sustainable.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. The things that make headlines are those we don’t expect – which by definition means the news covers the outliers. Need a PR agency that can both bring ideas and execute on them? 3 More Reasons Media Relations is Harder. Give our services a try.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

prTini

APRIL 7, 2015

Why do people think smaller agencies only work with less sophisticated clients? During an interview, an SVP of Edelman Digital said this exact phrase: “For smaller agencies that are working with less sophisticated brands …” The rest of the sentence is irrelevant. Blog post definitely forthcoming …).

Storytelling 28

Storytelling Agency Instagram Technology 28

Sword and the Script

JULY 5, 2017

The word “interim” might conjure the idea of provisional, or temporary, or stopgap, but there’s one more way to think about it according to the Merriam-Webster definition : intervening. That’s my takeaway based on the interview below with Sophie Shiatis. But to me the biggest change has been in the technology and data areas.

B2C 55

B2C Education B2B Interviews 55

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. I believe in a bit of technology and science and human interpretation. They look amazing nice work.

Blogging 77

Blogging YouTube Writing Fashion 77

Karen Freberg

JUNE 6, 2017

Both are definitely strong voices and assets to the industry and field. ” Same goes with research as well – in order to get a reputation in the academic field, you have to be published and get interviewed for your work by the press. Jason has a summary of the conversation here on his blog. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. His appointment followed more than 25 years of service in the corporate and agency sectors.

Interviews 79

Interviews Ethics Conference Leadership 79

Maxim Behar

OCTOBER 15, 2023

Then a guy from America came to interview me. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. Maxim: I have one such case years ago I went in to get something and I saw a girl standing for an interview.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

Bianchi Biz Blog

JANUARY 19, 2023

You can see more automotive technology here than anywhere else in the world.” Transportation venture capitalist and former executive director of Stanford University’s automotive research program Reilly Brennan said: “After I spent a few days at CES, I can now say it has become the definitive U.S. And what dominated CES?

Automotive 82

Automotive Transportation Technology System 82

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. In a #measurepr chat last year, participants vetted some of the issues stemming from lack of role definition: A1. How do I support what we do?

Measurement 40

Measurement How To Analytics Customer Service 40

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Mindful Marketing

JANUARY 26, 2017

It can be a struggle for marketers and agencies because no one seems to have perfected it – I’ve never seen the holy grail of marketing dashboards – and those who have come close have spent a lot of money getting there. We’re definitely through the looking glass right now.”.

Measurement 25

Measurement Marketing Journalism Tools 25

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176