Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Media relations deals with the news environment, which is by definition unpredictable. We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Agency Product Launch 334

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage.

Report 361

Report How To Pitching Banking 361

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Energy 246

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Prohibition

APRIL 18, 2023

I really enjoyed learning about the digital side and knew I wanted to go into an agency. After applying for jobs in Leeds, Newcastle and outskirts of Middlesbrough, about two years ago, I managed to secure a job at a digital performance agency in Leeds and moved basically a month later! Definitely Justin Bieber, the gym, and pancakes.

Meeting 62

Meeting Agency Social Media Interviews 62

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. So when is the right time to hire a PR agency? What do we need and expect from an agency? That depends. Can we do our own PR?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Ethical Voices

JANUARY 30, 2023

And between there I had a couple of years at an agency here in Knoxville. Coming from a dual background, I can recall one time in particular where we had a client that I was representing in an agency, and they had some issues going on with what looked like price gouging. If you have a concern, you raise it as far as you can.

Ethics 89

Ethics Journalism Radio Television 89

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

Film 48

Film Interviews Video Digital PR 48

Prohibition

MARCH 21, 2022

I love the fast pace of working at a busy agency. I’m generally quite a ‘busy’ person so I enjoy the past pace of agency life and the variety of clients and sectors we get to work with – every hour of the day is different. What do you love most about your job?

Meeting 62

Meeting Pinterest Agency SEO 62

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91

Ethics Healthcare Government Energy 91

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Candidly having been in the trenches in-house and on the agency side – good luck with that!

Case Study 122

Case Study Study Company B2B 122

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Job interviews over Zoom/MS teams have become the norm. Choosing a European tech PR agency. Is the agency demonstrating a proactive and brave yet focused?

Agency 62

Agency Case Study Technology Viral 62

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. Brainstorm sessions are good but definitely not the be-all and end-all. Gotta love a WeWork.

Creativity 120

Creativity eBook Meeting Banking 120

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creative ideas are by definition outliers, so they may take a leap of faith.

Creativity 174

Creativity Small Business Storytelling Travel 174

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there.

Ethics 50

Ethics Interviews Advertising Advertising 50

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:44] ND: It’s definitely better than it was when I was at CoinDesk.

Pitching 88

Pitching Data Government Film 88

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs.

Meeting 83

Meeting Radio Travel Television 83

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. In the last four months, my perception of PR has definitely changed. Lastly, I learned that there’s no “I” in team and there’s definitely no “I” in PR. I’m so thankful to have experienced what it’s like to work at an agency.

B2C 41

B2C Pitching Writing Internal 41

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads.

Interviews 28

Interviews B2B Blogging Real Estate 28

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Neal: Definitely. Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency. Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Ethical Voices

JANUARY 23, 2023

It was also our recommendation that the PRSA Board of Directors retain the right to bar from membership or expel from the Society any individual who has been or is in sanctioned by a government agency or convicted in a court of law of action that fails to comply with the code. But there are definitely challenges to that.

Ethics 76

Ethics Publicity Education Reputation 76

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? My dad owned a public relations agency.

Real Estate 120

Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. But breaking news, by definition, isn’t planned. Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Konnect Agency

NOVEMBER 24, 2020

Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. There are unique advantages in being a guest speaker and it’s definitely worth your time to explore as you begin to plan your brand strategy. The post The Value of Being a Podcast Guest appeared first on Konnect Agency.

SEO 52

SEO YouTube Instagram Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

As a bonus, the content can also be used be re-purposed in briefing materials to help ready a spokesperson for any interview requests that require more depth versus a quick soundbyte. The reactive media pitch by definition cannot be planned, and it takes extra attention and agility, but the outcomes can be very positive.

Pitching 136

Pitching Media Privacy YouTube 136

PR in High Definition

MAY 26, 2020

As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Extracts from this interview first appeared on Just.Marketing. What has been the biggest change to the way you approach your role during the lockdown? Walk the talk. I end my day with a strained throat! Teams comms.

Skype 96

Skype Mobile Interviews Tools 96

Stephen Waddington

MAY 4, 2017

A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning. Here the North East based practitioners talk about applying for jobs; agency vs in-house; motivation; authenticity; and career planning.

Publicity 111

Publicity Agency Leadership Interviews 111

Sword and the Script

MARCH 14, 2017

Yet, by definition best practice is what everyone else is already doing — where a significant part of marketing is standing out. Is your PR agency bring creative ideas to the table? A more effective way of standing out is to be different. If not, give our services a try. Talk to Us! Photo credit: Pixabay ( CC0 1.0 ) .

Marketing 67

Marketing Creativity Leadership Storytelling 67