Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Contact us for our podcast services !

Privacy 62

Privacy Comparison B2B Retail 62

5W PR

NOVEMBER 22, 2023

A/B testing in marketing A/B testing, also referred to as split testing, involves the comparison of two versions of a marketing asset to determine which one achieves better results. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Marketers create versions A and B, changing one variable in version B.

Marketing 78

Marketing Comparison Data Groups 78

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. The post Updating Brand Values to Ensure You’re Connecting With Today’s Consumers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Brand Branding Ethics 88

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

Prohibition

MARCH 2, 2023

In this practical session, we will help B2C and B2B marketers understand what works when it comes to social video, covering; Social video landscape at-a-glance; benefits and use cases Platform-by-platform social video comparison High production versus low production – which wins? We hope to see you there!

Comparison 62

Comparison Video B2C Case Study 62

5W PR

DECEMBER 8, 2022

The share of voice public relations metric is simply a comparison of the media mentions of one company against its competitors. The post Measuring PR Performance appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. I soon landed an entry level PR role at a boutique agency and what was meant to be a detour turned out to be the right track after all.

Travel 166

Travel Comparison Analytics Financial 166

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. This is where having a PR agency or internal staffer comes in handy. Photo by CoWomen from Pexels. How can subject-matter experts maximize their chances of success? Be available.

Resources 149

Resources Media Interviews Comparison 149

PRSay

OCTOBER 22, 2021

By comparison, the overall U.S. How can PR agencies and organizations improve those metrics?” It takes a sustained commitment and an openness for agency leaders at all levels.”. Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3

Communications 123

Communications Comparison Energy Employee 123

Prohibition

APRIL 18, 2023

Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts. It’s important to make a note of the average number of mentions prior to the campaign, so you can draw direct comparisons.

Measurement 62

Measurement How To Comparison B2C 62

PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics. The starting point is to determine what’s important to the business and work backwards from there.

Reputation 62

Reputation Comparison Measurement Engineering 62

PRSay

JULY 1, 2020

the 10-minute survey evaluates where a PR team or its clients stand in their measurement journey, and in comparison to others who have also used the maturity-mapping tool. As more companies require agencies to present a Barcelona Principles-compliant measurement framework when they bid for contracts, implementation is a hot topic.

Measurement 170

Measurement Communications Banking Survey 170

Prohibition

FEBRUARY 18, 2021

TikTok and WPP announced global agency partnership. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development. during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year.

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

APRIL 5, 2018

Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. When shopping for software, there are a few elements that stick out to a communications or marketing professional. Analyze success rates and other metrics based on reader engagement. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

PRSay

JULY 13, 2022

Virtual office culture, by comparison, can seem codified and forced. Chris Norton is founder of the PR agency Prohibition in Leeds, England. At Prohibition PR in Leeds, England, one challenge we initially faced when adopting the hybrid-work model, but later overcame, was that it diluted our office culture. Share This Too.”.

Employee 149

Employee Handbook Comparison Meeting 149

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

JANUARY 8, 2020

Brainstorming and bouncing ideas with proficient feedback helps open a portal of ideas that ultimately flourish into a result beyond comparison. Be open to commentary and feedback and play an active role in whatever responsibilities you tackle either working at a public relations agency or anywhere you go.

Comparison 78

Comparison Creativity Agency Leadership 78

The Hoffman Agency

NOVEMBER 28, 2022

Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. It started like this: I was scrolling through LinkedIn after midnight. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Flack's Revenge

MARCH 8, 2022

Tetlock’s team won by such a large margin that the government agency behind the competition decided to study the superforecasters and their methods, to see what they could learn. He shared with Julia and the podcast audience insight into the mindset and approach of superforecasting. .”

Technology 156

Technology Comparison System Enterprise 156

Prohibition

JANUARY 30, 2024

Although this can be a longer approach the reward will shine through in comparison to taking the quick cash grab approach. To avoid this, your brand will need to carefully work with influencers who genuinely care about your brand’s purpose.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

JANUARY 13, 2020

According to IMPACT, a HubSpot 2017 and 2018 Agency Partner of the Year, some things include openly discussing and tackling seemingly delicate matters like pricing, comparisons and even problems. Content is still a key player but there’s lots of room to add various features.

Marketing 78

Marketing Comparison Video Survey 78

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. In an agency it creates a competitive environment that can be unhealthy. Do not get hung up by peer level comparisons. This isn’t another whiny post about millennials.

Comparison 102

Comparison Privacy Employee Construction 102

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. (click image for higher resolution). 2018: $95,000. 2017: $91,000.

Publicity 92

Publicity Survey Comparison Report 92

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency. The post Three Lessons Learned at the Teen Vogue Summit appeared first on Konnect Agency.

Fashion 75

Fashion Comparison Instagram Social Media 75

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Share of voice – This can be a valuable metric in comparison to a key competitor. Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies. Website traffic driven by earned media generated from the PR campaign. Review the mission statement. .

Exercises 136

Exercises Comparison Internal International 136

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” At our agency, we believe in providing strong guidelines to influencers to ensure brand messaging shines through — while also allowing them creative freedom to craft their own original posts.

Brand 125

Brand Branding Guidelines Creativity 125

5W PR

JANUARY 25, 2022

It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. The post Brand Image and Chatbots appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Social Media.

Brand 60

Brand Branding B2C B2B 60

Polaris

DECEMBER 13, 2014

Should I hire a collection agency. Collection agencies versus paralegals: What’s the diff? They’ve met face to face with Potter, and senior executives have been brought into the process to decide between Potter Paralegal and a collection agency. Hiring a paralegal versus a collection agency: A price comparison.

Small Business 162

Small Business Marketing eBook Comparison 162

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 82

Tools Comparison Media System 82

Shift Communications

NOVEMBER 12, 2018

Use facts, examples and comparisons for clarity. cta] The post The Essential Elements of an Effective Pitch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Be clear and precise. Don’t drown your value in unnecessary fluff. Be creative and visual. Mairin McCabe. Account Executive .

Pitching 89

Pitching Comparison Writing Radio 89

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. In fact, I loved it so much, I implemented a similar reporting structure at my next agency.

Measurement 50

Measurement Comparison Analytics Agency 50

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Sure, there are the PR post-mortems and the ad agency schadenfreude disguised as “learnings” (the ad was created in-house), but for Pepsi’s brand reputation, the worst is over. Any comparison between the two images, to say the least, was not flattering to Pepsi. What was the brand thinking in creating the spot?

Comparison 149

Comparison Fashion Retail Reputation 149