Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement. All the sessions were recorded, including the panel I participated on for media relations.

Analytics 67

Analytics Report Technology Pitching 67

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. >>> Can your agency bring big ideas and execute? For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 But what’s older is still news. Give our services a try.

Internal 147

Internal International Tools Software 147

5W PR

JANUARY 25, 2022

To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Social Media.

Brand 60

Brand Branding B2C B2B 60

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Hoffman Agency

AUGUST 19, 2021

It was her world and she excelled in it, whatever I did would lack in comparison. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology. Writing has always been my biggest insecurity. However, writing for PR reopened the door for me.

Industry 36

Industry Comparison Technology Creativity 36

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. PR agency: $90,000. Most PR pros that did jump ship remained on the client side, rather than moving to an agency. Technology: $124,500.

Survey 72

Survey Corporate Comparison Financial 72

Maxim Behar

NOVEMBER 22, 2023

The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. Making that comparison is a bit of figurative thinking. Somebody can use artificial intelligence and generate content without being aware that he is not actually the copyright holder. We have yet to see.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. In fact, I loved it so much, I implemented a similar reporting structure at my next agency.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Looking for a content marketing agency partner that can both bring. Positioning is what you are and what people believe you are.

Software 97

Software Comparison Measurement Content Marketing 97

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We know they are rare in comparison and that is what makes them so important to acknowledge. Technology means continuous learning. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 7, 2017

As I’ve written before , I subscribe to Peter Thiel’s idea that technology augments rather than replaces human abilities. This is a fundamental value proposition for many business technology tools. Technology takes care of the routine so we focus on more important matters. Is your PR agency bring creative ideas to the table?

Marketing 110

Marketing Comparison Technology Data 110

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 82

Tools Comparison Media System 82

The Resolution Blog

MAY 11, 2016

David Ogilvy set a great lead for us as an agency. Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. As I mentioned we have a variety of services in-house and many of the tasks require technology.

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Shift Communications

MAY 28, 2015

The greatest hidden power of Twitter Audience Insights, however, is comparison. Vice President, Marketing Technology. The post How to use Twitter Audience Insights for Marketing appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How do they differ? Christopher S.

Twitter 60

Twitter How To Marketing Wireless 60

Shift Communications

FEBRUARY 11, 2016

Twitter passed the all-important $2 revenue per user, shown by the blue line: Average revenue per user is an important metric for effective apples-to-apples comparison to other social networks’ business models. Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

NOVEMBER 23, 2015

Which means you can now make the mathematically valid comparison that more people sit in the average Italian chain restaurant (approximately 200) than arrive monthly from the Syrian Arab Republic (187). Vice President, Marketing Technology. That’s a solid number. It’s not vague. Heart matters. Dedication matters. Christopher S.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

OCTOBER 28, 2015

For comparison, above I put Twitter and Facebook side by side to showcase new vs. returning audiences by channel, this year and last year. Vice President, Marketing Technology. The post State of Social Q3 2015: Twitter Flatlines Growth appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Vice President, Marketing Technology. Mobile growth mirrors the overall user base: Mobile users continue to comprise 80% of Twitter’s audience.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

NOVEMBER 23, 2015

Which means you can now make the mathematically valid comparison that more people sit in the average Italian chain restaurant (approximately 200) than arrive monthly from the Syrian Arab Republic (187). Vice President, Marketing Technology. That’s a solid number. It’s not vague. Heart matters. Dedication matters. Christopher S.

Analysis 60

Analysis Data Comparison Analytics 60

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Threepipe became the first UK PR agency to acquire an SEO firm last year.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Shift Communications

MARCH 16, 2015

Set the date to 9/1/2014 to the present day and set up comparison to the previous period: Set up a segment to examine traffic from wire services. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Google 60

Google SEO Web Comparison 60

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know?

Financial 88

Financial Video Survey Google 88

Sword and the Script

OCTOBER 24, 2017

The potential to technology may be unlimited, but the human condition is finite. 25% product or service comparisons. Can your agency bring big ideas and execute? According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. 62% say email marketing. 58% say content marketing.

B2B 64

B2B Report Marketing Survey 64

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Konnect Agency

MARCH 16, 2021

Greater efficiency from rapid development and implementation of technology will continue to keep restaurants afloat as consumers ease into dining in. Keep in mind your customer is often making comparisons to the experience on Amazon Prime where shipping is free… and fast. The result? Reach out to us at info@konnectagency.com.

Consumer 59

Consumer Retail Community Mobile 59

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flatiron Communications

AUGUST 30, 2015

I had a chance over the weekend to catch up with my old friend and colleague Allen Adamson, the North American chairman of the WPP-owned branding agency Landor Associates, which “creates some of the world’s strongest and most agile brands — brands that thrive on change.” Think Textron or United Technologies.”

Twitter 28

Twitter Google Financial Comparison 28

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Having up-to-date media information is a key benefit.

Pitching 85

Pitching Media System Tools 85