ImPRessions - Crenshaw Communications
MAY 24, 2018
According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. This promotion of a mundane personal health topic made all the difference.
5W PR
JANUARY 25, 2022
When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Social Media.
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ImPRessions - Crenshaw Communications
JULY 5, 2017
It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation will come from the upstarts, because they have so little to lose by comparison. But it’s also because they’re naturally risk-averse.
The Resolution Blog
MAY 11, 2016
David Ogilvy set a great lead for us as an agency. Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. We know about the great work that Ogilvy worldwide produces but what is so special about the LA team?
The Resolution Blog
JANUARY 8, 2018
We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. We’ve also speeded thing ups so you can access results faster than ever.
Buzzstream
DECEMBER 17, 2020
To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.
Buzzstream
FEBRUARY 3, 2021
However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.
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