PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics. The starting point is to determine what’s important to the business and work backwards from there.

Reputation 62

Reputation Comparison Measurement Engineering 62

Konnect Agency

JANUARY 8, 2020

Brainstorming and bouncing ideas with proficient feedback helps open a portal of ideas that ultimately flourish into a result beyond comparison. Personally, this helped me rediscover my creative side and build a new relationship with the way I view the world. Now say it’s around 7 or 8 p.m.

Comparison 78

Comparison Creativity Agency Leadership 78

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Maxim Behar

NOVEMBER 22, 2023

The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. Making that comparison is a bit of figurative thinking. Host: Will this take the creativity and fun out of art? I think it will support creativity. But these are legal issues that should not concern us so much.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Prohibition

FEBRUARY 18, 2021

TikTok and WPP announced global agency partnership. TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

JANUARY 30, 2024

Although this can be a longer approach the reward will shine through in comparison to taking the quick cash grab approach. These influencers offer a unique avenue for brands to experiment with creativity and storytelling.

Trends 62

Trends Marketing Comparison Retail 62

The Hoffman Agency

NOVEMBER 28, 2022

Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. It started like this: I was scrolling through LinkedIn after midnight. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. David Ogilvy set a great lead for us as an agency. Do you have a set creative process?

Creativity 120

Creativity Comparison Consumer Examples 120

The Hoffman Agency

AUGUST 19, 2021

It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. It was her world and she excelled in it, whatever I did would lack in comparison. In the short time I’ve been with The Hoffman Agency, I’ve been able to learn so much more about how crucial our client work is.

Industry 36

Industry Comparison Technology Creativity 36

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. Make a comparison in your subject line. in your subject line to make a comparison.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. Make a comparison in your subject line. in your subject line to make a comparison.

B2C 52

B2C Comparison B2B Data 52

Prohibition

MARCH 4, 2021

Therefore, the Advertising Standards Agency has ruled that influencers should no longer use filters when promoting beauty and cosmetic products because they may exaggerate their effectiveness. Being bombarded with ‘perfect’, unattainable images can fuel feelings of inadequacy and unrealistic comparison for social media users and consumers.

Instagram 62

Instagram Marketing Social Media Comparison 62

Sword and the Script

SEPTEMBER 11, 2018

In technology, the classic comparison of Salesforce to Oracle is an iconic example. Looking for a content marketing agency partner that can both bring. creative ideas and execute them? It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute.

Software 98

Software Comparison Measurement Content Marketing 98

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. PR agency: $90,000. Most PR pros that did jump ship remained on the client side, rather than moving to an agency. VP agency: $120,000.

Survey 73

Survey Corporate Comparison Financial 73

The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Her work led the agency to grow net revenue by more than 80 per cent. Check out this this great campaign from Converse too.

Google 120

Google Analytics SEO Comparison 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Campaign or launch success comparisons. New partnerships / investors secured.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

JANUARY 7, 2017

To keep the comparison consistent, new keys must be created for every lock in traditional programming; if marketers want to track a certain subsegment of customers, they must create a new algorithm for each. Is your PR agency bring creative ideas to the table? If not, give our services a try. Talk to Us!

Marketing 111

Marketing Comparison Technology Data 111

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Could there be a future standard for article strength? What do you guys think? Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 8, 2018

About 20% of the social media activity is being outsourced to agencies. Comment: The comparisons of these results around marketing analytics to social media is striking. In terms of desirable attributes, technical skills and creativity were at the top of the list which included the following: Martech platform experience: 21.8%.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

FEBRUARY 11, 2017

By comparison, users make an estimated two trillion searches on Google per year. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Is your PR agency bring creative ideas to the table?

Tools 60

Tools Pinterest Marketing Media 60

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Inevitably, people make comparisons with what came before. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow.

Comparison 119

Comparison Creativity Training Industry 119

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. Jaclyn At Martin, our mantra is that if we can impact culture, we impact sales.

Agency 78

Agency Creativity Instagram Trends 78

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

NOVEMBER 12, 2018

Be creative and visual. Use facts, examples and comparisons for clarity. cta] The post The Essential Elements of an Effective Pitch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You’ll have better luck if the reporter can grasp what you’re saying immediately. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. Critical review is an important part of the creative process. In an agency it creates a competitive environment that can be unhealthy. Do not get hung up by peer level comparisons.

Comparison 102

Comparison Privacy Employee Construction 102

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Looking for an agency partner that can both. 4% said to drive loyalty.

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. After 2+ years in Edelman’s DC office, the agency’s London CEO, Robert Phillips , asked me to help build up the digital practice here. Where does the mainland Europe market fit into this US/UK comparison?

Creativity 74

Creativity Local Comparison Groups 74

Shift Communications

JANUARY 6, 2016

But that performance paled in comparison to the one on Tumblr, where the content was reblogged and liked a whopping 10,931 times! cta] The post Why Your Brand Should Be on Tumblr appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How does your brand use Tumblr? Leave a comment below!

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. 17% more likely to be expanding beyond traditional agency partners.”. “18% Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Is to say, “Okay, my creative writing degree from Ohio University hasn’t equipped me for this experience.”

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. By comparison the speech recognition built into Apple iOS and Google apps is incredible. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52