Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. genAI models are trained on massive databases that encompass books, articles and websites. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. genAI models are trained on massive databases that encompass books, articles and websites. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. Defining a Target Audience and Goals. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64

Agency Software Enterprise Marketing 64

Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! On the pitch with Black Sheep: And finally, we kicked off working with one of our brand-new clients, Black Sheep Brewery, with a super fun video shoot! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Konnect Agency

APRIL 22, 2020

Prior to COVID-19, I worked remotely for our PR agency for more than four years before opening our Denver office. We are a PR and digital marketing agency, so a lot of our days are spent pitching media, reaching out to influencers, and creating social content for our clients. Brandy Shuman.

Agency 74

Agency Creativity Pitching Google 74

PRSay

APRIL 25, 2024

For Pete’s sake, crack a few books. As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. Erik Clausen is a managing partner at CG Life , an integrated marketing communications agency for the life sciences, pharma and health care. Never expect your job to teach you everything.

Strategy 87

Strategy Brand Branding LinkedIn 87

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. Relevant pitches yield more responses, and more responses yield more potential for press placements. Tailoring Your Pitches to Each Writer. Keeping an Eye on Current Events. Keep it Conversational.

Media 52

Media Pitching Agency Media Relations 52

OnePitch

DECEMBER 13, 2022

She also covers the DE&I and the future of workspaces from an agency perspective. During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. So far, we’ve put together a book club, trivia group and wine tasting club.

Local 52

Local Case Study Nonprofit Healthcare 52

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 2, 2016

Basically, you want to pitch appropriate items to the appropriate people at the appropriate times – and if you do this well, you end up building great relationships with the media because they trust you. What’s your secret to media relations success? It’s about being an amazing facilitator. Internships! Try different PR roles out.

Fashion 120

Fashion Apparel Pitching Consumer 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 104

Interviews Publicity Technology Social Media 104

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. The creative and expressive content that the agency produces is a language in itself that builds trust in the community. If you would like to learn how you can leverage PR for crypto, book a call with us today!

Real Estate 52

Real Estate Community Social Media Leadership 52

Cision

AUGUST 7, 2015

Just as I was feeling confident about my career path, two managers gave me some very candid advice: “If you want to work in PR, you need to get agency experience.”. That sentiment may not be shared by everyone in this industry, but few will deny that agency experience carries a fair amount of professional respect. The money will come.

Tourism 120

Tourism Television Print Industry 120

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. I was the president and acting CFO at my agency for about seven years; a job that I loved to hate. For years, PR was the intangible service questioned by so many CFOs.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. I was the president and acting CFO at my agency for about seven years; a job that I loved to hate. For years, PR was the intangible service questioned by so many CFOs.

Company 150

Company Meeting Crisis Management Government 150

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Stephen Waddington

JULY 19, 2022

Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency. I would probably have to consult her book. That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards. Connect with Liz | LinkedIn | Twitter.

Mobile 142

Mobile Meeting Course LinkedIn 142

PR 20/20

JANUARY 3, 2019

At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Stephen Waddington

MAY 12, 2019

Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. It has grown 8% in the past 12 months. But growth has come at cost. There’s a full write up on my blog. ?? Careless talk Fabricated storytelling has become commonplace in public discourse.

Local 60

Local Storytelling Exercises Banking 60

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. Promote PR as a Fun, Smart and Creative Field . certain members of the media) seem to assume it is just about pitch spam and hype.

Education 120

Education Advertising Advertising Newspapers 120

OnePitch

MAY 12, 2022

Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Any type of generic email pitch that goes to multiple people means nobody feels the need to individually handle it. It’s never too late.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74