Encouraging Creativity Among Marketing Employees

Ronn Torossian

For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low.

Practicing Creativity

The Hoffman Agency

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. By Jennifer Yoder, Account Coordinator.

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Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. 4 ways creative PR takes it up a notch.

Creative Ways to Pitch Media During a Pandemic

5W PR

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Skidz brainstorm as agency readies pitch

Stephen Waddington

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. I’m following a team as it prepares its pitch response. ACCOUNT TEAM: love this creative idea.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown? agency

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

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5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life.

How to adapt your pitches during noisy news cycles

PR Daily

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. When it comes to media pitching, it’s been difficult to predict how or if the media will respond. At the end of the day, PR is not about creative control.

What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships at work. The complete opposite of Agency A.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor. You’ve gone from a creative role to starting an agency from scratch and hiring people.

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? The more they know, the better the agency team can assess the potential success of the relationship.

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Pitching for pants

Stephen Waddington

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. We’d like an agency to recommend the budget that we need to invest to meet our objectives.

Buzzwords to Avoid When Pitching ANYONE

Shift Communications

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. Why: Avoid anything that overhypes in your pitches.

Journalists reveal what makes them open your email pitches

PR Daily

Stories fall flat sometimes, even good ones and the reason often is that the pitch didn’t get through to the right person—or didn’t even get opened. Getting them to consume your email pitch in the face of many others is a nut many in PR are still trying to crack.

4 lessons learned from starting a PR agency with a family member

PR Daily

Some might question the wisdom of starting an agency in the midst of a pandemic, let alone with a family member, but going against the traditional grain is a hallmark of both mine and my mother’s personalities.

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6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge. It seems big agencies crave competitive edges that a mid-size agency takes for granted: 1. If you’re the client of a 5,000-person agency and call asking to speak with the CEO, good luck.

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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it. They are boring and vague, which ultimately drains the life out of your pitch.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It requires agility, and keeps me thinking creatively. And then throughout the day I’m checking in on email, monitoring client requests on multiple accounts, fielding new business requests, troubleshooting with the team, jumping in on impromptu discussions around a pitch strategy, media conversation or PR plan that I hear happening all around me. That’s only great if you’re a one-person agency.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. John was good enough to answer our “three questions from a PR agency” for this post. What is one thing every PR person should know about pitching Westchester Magazine? Because we move so fast and are always on deadline, we appreciate brief, super-focused pitches that tell us everything we need to know.

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3 ways collaboration helps PR agencies

PR Daily

Instead, superior organizations and PR firms employ collaborative strategies to come up with creative campaigns and produce the work that attracts—and keeps—clients and consumers. Organizations and PR agencies grow and change, but collaboration never comes into existence because a CEO writes a memo proclaiming that henceforth, “Amalgamated Widgets will be a collaborative workplace.” Great companies and agencies realize the value of making employees collaborate.

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How to add some personality to your PR pitch

PR Daily

What most people don’t realize is that building relationships with writers begins at the pitching stage. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them. Chin up: This means that the other 77% of writers are likely to give your pitch a chance. The most important aspect of media outreach is researching where and who to pitch.

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro. So whether you’re looking to make the move to agency life or to the industry in general, as someone who took a nontraditional path, let me be the first to say that it’s 100% doable.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Ask yourself the questions below to see if your agency is focused on the less tangible aspects of the PR partnership.

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The Secrets to Successful Pitches: Q&A With Michael Smart

Cision

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. ” Want to get all of Michael Smart’s pitching tips?

7 Pitching Tips For Better Tech PR

ImPRessions - Crenshaw Communications

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined. Here are our Tech Practice Director Chris Harihar’s best tips for generating better tech PR in day-to-day media pitching.

PR agency seeks talent through ‘missing’ posters

PR Daily

Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. The thing that we’re really trying to hit home is that just going through the traditional routes of trying to hire creative PR talent yields traditional candidates,” Blair says. “We’re Blair followed up with pitches to a couple publications as well. Other agencies in the same boat.

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#InnovateNow With Michael Smart: Keys to Impactful Pitches

Cision

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. He shares lots of tricks, including suggestions for subject lines that get your emails opened, with those who sign up for his weekly media pitching tips emails. Featured Influencers innovatenow media relations pitching

4 steps to successfully hiring a PR agency

PR Daily

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective as possible. Starting my career in a PR agency and moving to an in-house position, I have been through a number of agency pitches from both sides. Every pitch starts with a strong request for proposal.

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How to Pitch Social Influencers

Cision

Why should your company or agency use social influencers and native content in your PR strategy? Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get creative and don ’ t be afraid to pay. It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge.

Reimagining the RFP to benefit both agency and client

PR Daily

RFPs are usually a waste of everyone’s time and money, but in the 14 years I’ve been running my own agency, we’ve developed a better way to do it. This means that agencies are forced to create proposals—sometimes involving great time and expense—without really knowing the project goals and requirements. At my own agency, we don’t do RFPs anymore—and we rarely send a proposal. If this is something you’d like to implement, check out what we’re doing for agency owners.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. Because most PR departments relax, PR pros who pitch in December find less competition for media attention. Follow pitching best practices.

Agency Life 101: Julie Staadecker, Account Director

Shift Communications

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. As a data-driven agency, we focus our efforts in concrete evidence and research. How we get creative for client campaigns is what I find can be the biggest difference. No pitch topic is off the table.

Agency 101

Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge. It seems big agencies crave competitive edges that a mid-size agency takes for granted: 1. If you’re the client of a 5,000-person agency and call asking to speak with the CEO, good luck.

8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. You want to hire an agency that will grow with you into the future, but that’s becoming increasingly difficult. According to the Bedford Group , the average client-agency relationship tenure in 1984 was 7.2 Agency size.