Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

Communications Conversations

AUGUST 29, 2019

Because we’ve been around a while now, and there’s surprisingly not a lot of social media/comms podcasts that have consistently posted every month for the last five years, we’re getting pitched from time to time. PR people pitching podcasts is a big thing now. Not surprising, right? In essence, 99% of them kinda suck.

Pitching 84

Pitching LinkedIn Twitter Social Media 84

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. Johnson: I wished I had done more internships at PR agencies in public relations. Read every book there is about public relations. Lofstrom : Pitching is a primary component of the work I do in PR.

Pitching 147

Pitching Analytics Report Agency 147

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Also, any forum dedicated to improving pitching is a great one, in my book. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Brand 120

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We are going to continue running events for as long as people keep pitching to speak and delegates turn up.

Report 203

Report Energy Print Measurement 203

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. The book will explore management viewpoints of the relationship perspective of Britain and its future role in the world. The deadline for pitch submissions is Friday, 17 May.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 63

Pitching Consumer How To Meeting 63

The Resolution Blog

JANUARY 11, 2016

Everyone wants Jane on their accounts, she’s the only one who knows Twitter, likewise, we must bring her to the best of the pitches, no one else knows it like she does. The agency you say? Once those matrices have turned green keep inviting people in the agency to keep learning by suggesting new topics.

Agency 120

Agency How To Exercises Pitching 120

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. Some of the pressure we encounter in PR is preventable, however. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I worked in PR and did a lot of traditional pitching and working with journalists and media people. They get thousands of email pitches per day.

Measurement 120

Measurement Case Study Pitching Agency 120

Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In addition, as a proprietor of Convince and Convert, we’ve got a large digital marketing education and advice company, I know a lot about good and bad influencer pitches. Do you work for the agency?

Pitching 69

Pitching How To Skype Video 69

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR leverage and amplification. Time to leverage the win.

Report 136

Report Interviews Pitching Construction 136

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Konnect Agency

JULY 2, 2020

After reading his best-selling book, Never Split The Difference as part of a much-enjoyed work book club, I’ve narrowed down my description to the following: listening with intent, gathering information to guide the conversation and leading with empathy to achieve the desired result, no matter what that is.

Social Media 91

Social Media Strategy Publicity Media 91

PRSay

APRIL 19, 2021

It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. Gini Dietrich is the founder, CEO, and author of Spin Sucks , host of the Spin Sucks podcast , and author of Spin Sucks (the book). She has run and grown an agency for the past 15 years.

Media 197

Media Newspapers Google Energy 197

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Victorious PR

APRIL 21, 2023

One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz. Partnering with the best PR agency, like Victorious PR, can be the difference maker for a business in this growing industry.

Reputation 52

Reputation Advertising Advertising Education 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64

Agency Software Enterprise Marketing 64

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. Relevant pitches yield more responses, and more responses yield more potential for press placements. Tailoring Your Pitches to Each Writer. Keeping an Eye on Current Events. Keep it Conversational.

Media 52

Media Pitching Agency Media Relations 52

Stern + Associates

SEPTEMBER 27, 2023

Marketing Automates Key Functions Sales used to have to spend lots of time on tasks like sending emails, finding contact info, creating collateral, and booking events. Sharing metrics helps sales forecast accurately, optimize pitches and increase productivity. Alignment between the sales and marketing teams results in better outcomes.

Marketing 62

Marketing Data Groups Strategy 62

OnePitch

DECEMBER 13, 2022

She also covers the DE&I and the future of workspaces from an agency perspective. During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Shift Communications

FEBRUARY 25, 2019

However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites. We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts.

Crisis 140

Crisis Travel Pitching System 140

5W PR

SEPTEMBER 9, 2021

With the help of a calendar, a business will know when it is the right time to start creating content, when to pitch that content to the relevant journalists or media outlets, and when to distribute its own content across the company website or on social media. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Stephen Waddington

NOVEMBER 15, 2018

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. Platinum is the story of the CIPR as told by its members.

Community 76

Community Print Small Business Government 76

Flack's Revenge

MARCH 8, 2022

She has her own podcast, Rationally Speaking , and wrote the book “ The Scout Mindset: Why Some People see Things Clearly and Others Don’t.” Tetlock’s team won by such a large margin that the government agency behind the competition decided to study the superforecasters and their methods, to see what they could learn.

Technology 156

Technology Comparison System Enterprise 156

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. You don’t need to write a book.

Pitching 60

Pitching Survey Report Interviews 60

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council. We’re here to help!

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council. We’re here to help!

Publicity 52

Publicity Brand Branding Reputation 52

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It claims that their books have been used to train ChatGPT. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 120

Report Publicity Training Policies 120

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! On the pitch with Black Sheep: And finally, we kicked off working with one of our brand-new clients, Black Sheep Brewery, with a super fun video shoot! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253