Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Prohibition

JULY 7, 2022

The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity. Twitter moves towards long-form content.

Instagram 118

Instagram Video Twitter Facebook 118

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Axia PR

JULY 24, 2020

Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales.

Exercises 62

Exercises Marketing How To Advertising 62

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Step 5: Distribute Your Content with Paid Advertising. Step 1: Identify Keywords You Can Own. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally.

Brand 82

Brand Branding Marketing Ethics 82

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. A helpful exercise is to put yourself in the shoes of a journalist. To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Talk through these goals first.

Exercises 136

Exercises Comparison Internal International 136

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. So things related to the New Year, healthy habits, healthy eating ,exercise, organization. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

Burrelles Fresh Ideas

JANUARY 16, 2024

While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process. Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations. Selecting influencers aligned with brand values is crucial for fostering effective partnerships.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting.

B2B 172

B2B Company Marketing SEO 172

Mindful Marketing

AUGUST 15, 2021

” In answering both questions, she pointed me to a study published in npj Digital Medicine , which found that “online advertisements hold promise as a mechanism for changing population health behaviors.” ” 3. dropping from 260 to 200 lbs. ” ​ Subscribe to Mindful Matters blog.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Ideally, everyone in an agency would clamor for the opportunity to write, and agency leaders would create an inclusive approach, offering teaching and exercises to bring writing quality up a level or two. But PR is not a substitute for advertising. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. As with most social media advertising, trial and error and testing are your friends. It’s an exercise in strategy, but also expectation management.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Shift Communications

DECEMBER 6, 2021

While worthy causes, taking action directly in your local community is a far more impactful exercise. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture. This is deeper than financial donations to organizations like Black Lives Matter or the NAACP.

Communications 78

Communications Employee Financial Community 78

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 69

Brand Branding B2B Exercises 69

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). That’s also a useful mental exercise.

Survey 85

Survey Marketing Exercises Study 85

Deirdre Breakenridge

MAY 6, 2015

I did this same exercise a few years back to learn the difference between Tumblr and Facebook. For a while Snapchat felt like an app that wasn’t infiltrated by advertisements (i.e. It’s fun to experience different perspectives through Snaps, Stories and Our Story.”. What don’t you like about Snapchat? The “weird” random brand pages.

Instagram 150

Instagram Exercises Mobile Video 150

Cision

APRIL 21, 2016

It ’ s hard to be patient but while we are waiting there are other exercises we can do. If people cut the cord from an advertising-based TV model next year, digital and organic content will be even more crucial. It ’ s like the one machine you really want to use at the gym with a sign on it that reads “ We ’ re Working On It. ”

Groups 120

Groups Instagram Exercises Software 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit. Hold weekly conference calls to keep abreast of activity.

Skype 136

Skype Conference Agency Product Launch 136

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. Most of them have published rate cards outlining their expectations for a product review or giveaway.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Referral codes.

Engineering 120

Engineering How To Measurement Analytics 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. Have you ever been out for a run but unable to achieve the full exercise benefits because you were worried that the house key you stuck in your shoe would somehow dislodge? WOLACO The Way of Life Athletic Company.

Brand 136

Brand Branding Retail Comparison 136

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few. Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Action PR

SEPTEMBER 11, 2019

Not to mention this has both advertising, event and PR capabilities. For example, we work closely with global group exercise provider, Les Mills. As juggernauts in the fitness industry, Les Mills knows a thing or two about what makes a group exercise class successful.

How To 40

How To Exercises Newspapers Study 40

PRSay

JULY 2, 2018

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. Michael Cherenson, ARP, Fellow PRSA, is executive vice president, SCG Advertising + Public Relations, Parsippany, N.J. service members.

Communications 111

Communications Public Affairs Conference Exercises 111

Doctor Spin

APRIL 4, 2023

David should leverage the surprise element and not advertise his advantage beforehand. This exercise often demonstrates who wins and loses the war for attention and trust—right now. Coherent Actions David shouldn’t use any heavy armour because that would slow him down. How do you know the difference?

Strategy 52

Strategy How To Hotels Analysis 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need digital advertising for PPC and social ads. This is an exercise that occurs over months and years. They wanted the white paper. It’s a treasure trove for remarketing.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. No advertising, no sponsorship, no sales promotion or other fundraising efforts. At a family barbecue in early-April, 99-year-old Captain Tom Moore took some of his first steps of the year outside.

Radio 89

Radio Skype Print Local 89

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list.

Insurance 75

Insurance Insurance Television Exercises 75

Cision

AUGUST 9, 2016

These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. It’s a fun exercise to then think of ways to connect your brands to emerging trends. It’s quite helpful in that platforms offer marketers instantaneous feedback on your message — 1,000 Likes!

Crisis 0

Crisis Reputation Study Trends 0

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. .

Survey 101

Survey Report Media B2B 101

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. This is an exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 79

Reputation Employee Case Study Survey 79