Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Let’s face it, an agency search is arduous and time-consuming for both sides. Ideally, everyone in an agency would clamor for the opportunity to write, and agency leaders would create an inclusive approach, offering teaching and exercises to bring writing quality up a level or two. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). That’s also a useful mental exercise.

Survey 85

Survey Marketing Exercises Study 85

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Health-Boosting Drinks: Consumers increasingly seek functional beverages that provide health benefits alongside refreshment.

Brand 40

Brand Branding Local Instagram 40

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. Most of them have published rate cards outlining their expectations for a product review or giveaway.

Media Relations 232

Media Relations Marketing Media Fashion 232

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day.

Radio 89

Radio Skype Print Local 89

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Referral codes.

Engineering 120

Engineering How To Measurement Analytics 120

Action PR

SEPTEMBER 11, 2019

Not to mention this has both advertising, event and PR capabilities. For example, we work closely with global group exercise provider, Les Mills. As juggernauts in the fitness industry, Les Mills knows a thing or two about what makes a group exercise class successful. Align a Brand in Classic Round Ups.

How To 40

How To Exercises Newspapers Study 40

Cision

AUGUST 9, 2016

These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Personal recommendations have always been the most reliable source of information for consumers. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. So-called digital natives still have to affect the emotions and reasoning of the audience.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR Fuel

JULY 24, 2018

Here’s a good exercise. If you were just Chris Consumer would you think what you have to say is interesting? Having an outside, third-party perspective to help you critically consider whether you really have a newsworthy message, or just a self-serving advertisement, can be helpful. That’s what regular people do.

Pitching 40

Pitching Media Small Business Writing 40

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Bad Pitch Blog

MAY 23, 2007

As the latest must-have home accessory, new Pipeless Spa Baths are bringing the benefits of at-home hydrotherapy direct to consumers¹ doors with luxurious style, substance and safety. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Please help. Fading fast. Bad Targeting.

Pitching 40

Pitching Construction Exercises Retail 40

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It becomes the same as the desired result in the mind of the consumer. Branding Sets Expectations. Read that last sentence again.

Brand 109

Brand Branding Publicity Consumer 109

MaccaPR

DECEMBER 19, 2019

Since unleashing the unintentionally hilarious Christmas TV spot, “The Gift That Gives Back,” Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner. million views on Twitter.

Marketing 107

Marketing Exercises YouTube Consumer 107

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe.

Measurement 120

Measurement Study Data Agency 120

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

5W PR

JULY 15, 2020

it can exercise some control over who chooses to write about and how they portray the brand. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. The extent that people consume content diminishes throughout the route of the piece.

Measurement 120

Measurement Resources Technology Examples 120

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. The exercise will ensure your copy comes across as more newsworthy and less salesy. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived.

Writing 70

Writing Company How To Apparel 70

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Consumer oriented PR should have an even easier time taking these measurements. More importantly, you can analyze this in just a few hours a month and the mental exercise will provide insight on how to improve.

Measurement 118

Measurement Analytics Tools SEO 118

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

We’ve seen this in many brands’ decision to drop advertising in “fake news” outlets or those with unacceptable editorial content―and not just with YouTube or Breitbart. Just as consumers have learned to exercise their buying clout, so have large advertisers. They use their economic clout.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

The fourth estate has the obvious advantages of airtime and ink, yet it has been weakened by the fragmentation of its audience, the changing advertising environment, and a general cynicism among the public. Like any other consumer products, they stand for something. How should the press fight back against a media-savvy president?

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. You need to make sure this exercise stays valuable. Where do you start?

How To 60

How To Software System Employee 60

Konnect Agency

MAY 15, 2020

These young consumers are future decision-makers and spenders, making it imperative that brands develop relationships with these users to build a community of future brand loyal advocates. Ultimately, marketers should be less precious about branding and encourage influencers to exercise and execute unique concepts. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. I conducted a number of naming exercises, and based on one of them we finally decided to combine key elements of the service we were providing: intelligent and access. Axcient was born.

Content Marketing 111

Content Marketing Mobile Google B2B 111

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work.

Publicity 79

Publicity Community Pinterest Reputation 79

Mindful Marketing

FEBRUARY 27, 2022

Marketers enjoy information superiority, i.e., they naturally know more about their organization and its products than do consumers. Neither of these alternatives allows people to exercise informed consent , or freely choose to adopt an idea based on its logical merits. Autocratic leaders have the advantage of superior political power.

Marketing 82

Marketing Advertising Advertising Examples 82