David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. I like to start with current customers to identify the channels that turn prospects into clients. Who are these customers, and where did they come from? E-mail newsletters. Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

5W PR

JULY 15, 2020

Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months.

Measurement 120

Measurement Resources Technology Examples 120

Mindful Marketing

JANUARY 29, 2023

.” Some may be thinking, “Okay, but this was a one-off – a hypothetical Ad Age exercise intended to create some levity.” A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

FEBRUARY 9, 2024

California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. We’d be thrilled if you shared it with your readers if you’re interested. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

FEBRUARY 12, 2019

This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. The social web is often described as the largest market research exercise that no one ever commissioned. PR practitioners have an opportunity to assert their role within organisations.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Selective hearing helps no one. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164