Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. It’s a fun exercise to then think of ways to connect your brands to emerging trends. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. .

Survey 101

Survey Report Media B2B 101

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do.

Insurance 110

Insurance Insurance Banking Groups 110

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. This particular location has relationships with the local elementary schools to pick up kids after school for karate lessons and after-care. More importantly, in this context, was the effect on the parents.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR Fuel

JULY 24, 2018

Here’s a good exercise. You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. Use everyday words and phrases, and focus on telling a story. That’s what regular people do. They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The one thing their advertising has in common is humor, though Geico is still the one to beat. All the great branding exercises and investment mean very little if there’s no significant promotion going on. One brand competes on price, one tugs at emotions, while another uses fear as a motivator.

Consumer 168

Consumer Brand Branding How To 168

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. The exercise will ensure your copy comes across as more newsworthy and less salesy. Beyond that, get to know your local media outlets. You can always pick and choose from there what to include in the boilerplate.

Writing 70

Writing Company How To Apparel 70

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Whether this is explicitly evident or not, we tend to make decisions and to work at a local level.

Measurement 120

Measurement Resources Technology Examples 120

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local. And it’s a good idea to hire a local wire service to capture your event on film, and then have them do the syndication for you.” Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

Beyond PR

JULY 13, 2016

A huge range of advocacy groups and coalitions are taking part in the conversation, and there are many opportunities to add to the discourse – from new research and partnerships to educational events and awareness programs, such as this week’s announcement from Fairness USA about their upcoming RNC and DNC advertising campaigns.

Energy 40

Energy Healthcare Policies Agriculture 40

Buzzstream

FEBRUARY 9, 2024

These pages are typically found on library sites, educational websites, and local government websites. California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this. For example, the below highlights resource pages in the student loan industry.

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

We’ve seen this in many brands’ decision to drop advertising in “fake news” outlets or those with unacceptable editorial content―and not just with YouTube or Breitbart. Businesses united in a common purpose overcame entrenched positions by local lawmakers. Remember the bathroom bill boycotts?

Corporate 149

Corporate Policies Privacy Construction 149

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. The social web is often described as the largest market research exercise that no one ever commissioned.

Publicity 79

Publicity Community Pinterest Reputation 79

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. Michael Johnson. Louis Cardinals.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164