ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. Website traffic driven by earned media generated from the PR campaign.

Exercises 136

Exercises Comparison Internal International 136

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Paid advertising.

B2B 174

B2B Company Marketing SEO 174

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 10 Fundamentals for Successful B2B Media Interviews. This was followed by “social networks and search engines bypassing traditional media” with 25%.

Survey 102

Survey Report Media B2B 102

Deirdre Breakenridge

MAY 6, 2015

I did this same exercise a few years back to learn the difference between Tumblr and Facebook. For a while Snapchat felt like an app that wasn’t infiltrated by advertisements (i.e. It’s fun to experience different perspectives through Snaps, Stories and Our Story.”. What don’t you like about Snapchat? The “weird” random brand pages.

Instagram 150

Instagram Exercises Mobile Video 150

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc.

Crisis 0

Crisis Reputation Study Social Media 0

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. This is an exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 79

Reputation Employee Case Study Survey 79

Shift Communications

FEBRUARY 19, 2016

When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. This is a good exercise to do annually as your business goals evolve. The cost of on-boarding a new employee, including training time and management. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Carol is dynamic and great fun and we enjoyed plenty of laughs as we filmed and photographed her using the device and giving interviews. We hope you enjoy our end-of-year recap! We couldn’t agree more.

Sports 52

Sports Film Local Exercises 52

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Here’s a simple exercise to show the power of a brand. Startup Marketing?

Technology 61

Technology Marketing Retail Interviews 61

David PR Group

OCTOBER 26, 2014

The organization has taken a hard line against advertising — it even has a manifesto. (By Take a look at my recent interview with one of the founders, Todd Berger. It’s so a person can exercise an alternative or nontraditional lifestyle and have some semblance of personal privacy, support, and safety. Todd Berger.

Privacy 69

Privacy Facebook Advertising Advertising 69

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. This is exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 60

Reputation Employee Case Study Survey 60

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . The point is to create trust and demonstrate expertise.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bad Pitch Blog

MAY 23, 2007

The worst part is when I get one of these story ideas, and I think it was just part of a mass email, then I get two or three “follow-up” emails/phone calls asking whether I “liked” the idea or worse, “when should I set up the interview?” I write from the corporate side, in-store marketing, promotions, advertising, financial results.

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. Never, and I mean, never attack your own customer base for “misinterpreting” your campaign.

Marketing 107

Marketing Exercises YouTube Consumer 107

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. Priceline Pharmacy (world’s longest chain of selfies). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Queue Ads and Paid Promotion.

How To 125

How To Data Community Groups 125

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

The fourth estate has the obvious advantages of airtime and ink, yet it has been weakened by the fragmentation of its audience, the changing advertising environment, and a general cynicism among the public. How should the press fight back against a media-savvy president? Trust in media institutions has never been lower.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Raf recently also got interviewed about this in the Wag The Dog Podcast. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. Early in my career I made it a point to do several yearly informational interviews with senior marketing professionals to gain guidance and insight into my career path. (I Axcient was born.

Content Marketing 112

Content Marketing Mobile Google B2B 112