PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. If this brand were suddenly pulled from the market, would anyone miss it? Even bad ideas count, since they can lead to big, brilliant ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Axia PR

JULY 24, 2020

The digital age has changed marketing. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. In other words, you need a winning inbound marketing strategy.

Exercises 62

Exercises Marketing How To Advertising 62

Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. One to watch for sure and another note to marketers to make video a key part of content strategies. Instagram introduces pinned posts.

Instagram 118

Instagram Video Twitter Facebook 118

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% of company revenues.

Survey 87

Survey Marketing Exercises Study 87

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. A helpful exercise is to put yourself in the shoes of a journalist. For marketing professionals — multimedia is a must have. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Burrelles Fresh Ideas

JANUARY 16, 2024

Influencer marketing and authenticity Influencer marketing has become an increasingly popular tool in which brands connect with consumers authentically. While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Mindful Marketing

AUGUST 15, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight? Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message? to 42.4%.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. How To Plan PR in 2018.

Exercises 136

Exercises Comparison Internal International 136

Shift Communications

FEBRUARY 19, 2016

Once you determine that you need a 10x Marketer, its time to figure out where to find one. When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. That said, the desired skills of 10x Marketer are still relatively new to the digital marketing industry.

Marketing 60

Marketing How To Training Analysis 60

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Ideally, everyone in an agency would clamor for the opportunity to write, and agency leaders would create an inclusive approach, offering teaching and exercises to bring writing quality up a level or two. But PR is not a substitute for advertising. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. So things related to the New Year, healthy habits, healthy eating ,exercise, organization. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

David PR Group

JULY 20, 2016

Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks. In his latest book, Visibility Marketing , Avrin pulls no punches after years of consulting with companies about messaging and marketing. In the book, he offers exercises on how to develop differentiators for your business.

Marketing 40

Marketing Exercises Customer Service Case Study 40

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. NJM only markets its products in New Jersey and five nearby states.

Insurance 75

Insurance Insurance Television Exercises 75

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 70

Brand Branding B2B Exercises 70

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Referral codes.

Engineering 120

Engineering How To Measurement Analytics 120

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The sway of influencer marketing in the food and beverage industry cannot be underestimated. What are some hot summer trends in food and beverage influencers will be talking about?

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. WOLACO The Way of Life Athletic Company.

Brand 136

Brand Branding Retail Comparison 136

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

Publicity 52

Publicity eBook Ethics Resources 52

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive.

Reputation 79

Reputation Employee Case Study Survey 79

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Cision

AUGUST 9, 2016

It’s easy for organizations to obsess over what their competitors are doing instead of focusing on what they should be doing to grow—or protect—their market share. It’s quite helpful in that platforms offer marketers instantaneous feedback on your message — 1,000 Likes! Sometimes it’s a fit; many times not.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. There was no other form of marketing involved or grand strategic plan. No advertising, no sponsorship, no sales promotion or other fundraising efforts. It can all be attributed back to one thing: a humble press release that changed everything.

Radio 89

Radio Skype Print Local 89

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive.

Reputation 60

Reputation Employee Case Study Survey 60

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. Their market dominance has led to media becoming weaponised.

Social Media 73

Social Media Print Study Advertising 73