ImPRessions - Crenshaw Communications

MARCH 27, 2018

If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. Look into colleges, not-for-profits and community organizations to start. These include panels, workshops or even hosting drinks or a breakfast.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

Prohibition

JUNE 8, 2023

By leveraging UGC, you tap into the creativity and authenticity of your audience, creating a more engaging and dynamic viewing experience for them and for your wider online followers. This will show that you are actively engaged in the community and will keep your video content fresh and exciting. or call on 0113 430 4160.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs.

Marketing 118

Marketing Social Media Trends Instagram 118

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising?

Publicity 90

Publicity Media Advertising Advertising 90

Prakkypedia

SEPTEMBER 20, 2014

Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Be creative with job advertisements.

Conference 112

Conference Newspapers Community Advertising 112

Communications Conversations

MARCH 21, 2017

Social media advertising –potentially the biggest need of them all right now. It’s a shorter, more condensed training program for creatives. The idea seems to be to give students a well-rounded education in the creative field and prepare you for a job in advertising, design or brand work. Professors.

Media Training 68

Media Training Training Social Media Media 68

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

APRIL 22, 2019

Let’s break down ways to optimize consumer communications for both marketing approaches. Marketing to other businesses presents a unique set of challenges. How can a rep from this agency best build a relationship with small businesses in the community? Business to Business Marketing Best Practices.

Consumer 60

Consumer B2C Brand Branding 60

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Instead of a text-heavy article, visually appealing PDFs and slides work well when presenting case studies in-person.

Case Study 140

Case Study Study Video Writing 140

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Konnect Agency

JUNE 8, 2023

This curated section presents a wide array of content, carefully tailored to cater to individual preferences and interests. With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising.

Instagram 52

Instagram Guidelines Social Media Video 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. .

Publicity 52

Publicity Public Affairs Journalism Corporate 52

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. While it is not a dedicated social media book – it is a public relations book! BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Marketwired

APRIL 21, 2016

Hamburger Helper didn’t really advertise or force the mixtape on people. The tracks on the Hamburger Helper soundtrack all pertained to cooking, and there was a visual branding tag, but the focus was not HAMBURGER HELPER PRESENTS A HAMBURGER HELPER PRODUCTION. Look for a way to enter the conversation naturally. Grassroots methods.

Viral 100

Viral Guidelines Social Media Groups 100

PR Job Coach

MAY 16, 2010

Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and complementary. Slideshare is a fabulous and rich content site on which you can upload presentations. And you can be as creative as you want and need.

Engineering 158

Engineering How To Google Web 158

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Marketers, in turn, advertise in the publication that attracts their desired audience. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. Spend some time inquiring into who you are at your essence, and have that be present and accounted for at the heart of your business. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc.

Insurance 110

Insurance Insurance Banking Groups 110

wiredPRworks

FEBRUARY 11, 2016

Thanks to the Ascend Training team for inviting me to present this program! Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. Ensuring your brand tells a story to maintain connections and community. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Doctor Spin

APRIL 17, 2023

The flight attendant led the other passengers in singing “Happy Birthday” to the passenger and presented her with a bouquet. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

MAY 31, 2021

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. This is the largest PR community in the world. It is like being a painter, it is creative business.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 78

Creativity Study Survey Advertising 78

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.

Creativity 150

Creativity Web Social Media Data 150

Communications Conversations

MAY 18, 2015

Any given day could consist of a client meeting to collaborate on an upcoming social strategy presentation, brainstorms with our creative team to plan social content for one of our brands and digging into excel to prepare a quarterly social report. First and foremost the community of people involved in MIMA is fantastic.

Meeting 60

Meeting Local Industry Journalism 60

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. Maxim: I decided to do advertising. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

FEBRUARY 29, 2016

1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. And, always, always cull the data down and present it in terms the client can understand. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. Provide relevant context.

Instagram 60

Instagram Analytics Mobile Employee 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Tough Sledding

FEBRUARY 4, 2016

Yeah, universities tend to use a lot of stock photos — photos that present a fantasy world where the student body is diverse and beautiful. Our learning communities meet on computer screens and never at the same time. I can find similar images on our competitor’s advertising, but I’m trying to be fair here.

Publicity 28

Publicity Construction Analysis Conference 28

Sword and the Script

APRIL 19, 2016

If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post. The benefit here even better in that you are also growing your “owned media” community and inviting prospects to join it. * * *.

Media Relations 60

Media Relations Media Interviews Pitching 60