ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

Agility PR Solutions

MAY 26, 2021

There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target audiences. Effective branding involves strategic advertising and presentation to potential customers. […].

Strategy 100

Strategy Brand Branding Advertising 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. This means connecting with the right analyst and having a finely tuned presentation that will make an impact.

Wireless 309

Wireless B2B Report Media Relations 309

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review. 1) Statistics on the Super Bowl audience and advertising. According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

Reputation Us

AUGUST 28, 2023

What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. –Advertising will be more engaging. I was fortunate to be invited and attended Saturday’s (August 19) MidwestCon in Cincinnati.

System 78

System Technology Banking Community 78

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

APRIL 11, 2023

Paid social media advertising is another route to reach a wider audience. Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock. Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content.

Publicity 88

Publicity Financial Banking Social Media 88

Prohibition

AUGUST 3, 2023

The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

Stephen Waddington

MAY 10, 2022

The report is a damning read on a fast growing and emerging part of the creative sector. "As Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. That is fair and right. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The report presents this data in quartiles (nearly). Try our services.

Survey 99

Survey Trends Marketing Creativity 99

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

MARCH 27, 2018

If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. We also like the idea of a presentation fueled by a live quiz or poll that engages the audience in real time and invests them in the outcome.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Prohibition

JUNE 8, 2023

By leveraging UGC, you tap into the creativity and authenticity of your audience, creating a more engaging and dynamic viewing experience for them and for your wider online followers. It is key that the presentation and visuals of your social posts align with your business messaging. or call on 0113 430 4160.

Video 62

Video Social Media Instagram Media 62

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. Your brand must be present on social media, but it can’t “just be.” Fusing creativity with strategy, she crafts compelling, award-winning copy proven to reach and resonate with the right audiences in the most impactful ways. In 2021, marketers in the U.S.

Social Media 62

Social Media Strategy Media Nonprofit 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To heighten creativity. To enhance presentation skills. Presentation Blogger. To increase PR, marketing, and advertising industry knowledge. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. emphasis added].

Study 138

Study Media Relations Media Measurement 138

Polaris

NOVEMBER 20, 2014

creative agency. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Find your story.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

Measurement 104

Measurement Creativity Analytics Groups 104

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Those three things alone change a lot.

Social Media 169

Social Media Trends Media LinkedIn 169

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook? Dan Curran is a seasoned marketing and advertising entrepreneur. Reverse the “Mad Men”-era playbook by taking a few simple steps.

Facebook 0

Facebook Marketing Journalism Creativity 0

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

SEPTEMBER 27, 2019

But they can also include preparing presentations for senior executives as well as seeking out and scheduling speaking engagements. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60