Contently - Strategy

AUGUST 19, 2020

Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Even when I’ve done whole-day workshops, they were designed with me in mind,” Fleetwood-Beresford said. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. The Marketing AI Institute was created and is powered by PR 20/20.

Conference 77

Conference Case Study Marketing Analytics 77

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 59

Conference Marketing Analytics Case Study 59

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible. Workshops to Plan, Pilot and Scale Marketing AI. Artificial Intelligence for Advertising 101.

Conference 45

Conference Marketing Case Study Hotels 45

Stephen Waddington

MAY 12, 2017

Advertising, sales, and marketing all seek to persuade to sell. He’s developed a pre-suasion workshop that applies Robert Cialdini’s seven principles of influence to public relations. If you enjoyed this blog post you may like to receive future posts as they are published, via email. What is pre-suasion? About Andy Green.

Insurance 105

Insurance Insurance Ethics Tools 105

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Our job is to create an agenda of workshops, keynotes and breakouts sessions that give marketing leaders the knowledge, resources and confidence they need to explore and apply AI across a broad range of marketing categories (e.g.

Conference 56

Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 40

Conference Marketing Analytics Case Study 40

Critical Mention

DECEMBER 2, 2018

For instance, a blog section on your website is a great way to build credibility and awareness. Offering promotions, discounts, educational workshops, speakers and free demos of your product or service at your event puts your company in the spotlight. Event marketing. Hosting an event is a great way to acquire new customers.

Small Business 72

Small Business Strategy Marketing Instagram 72

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

JUNE 19, 2018

There are a million ways to approach business development – writing, speaking, training, direct mail, advertising, and more – and they all work. If they are not active on Twitter do further research to explore ways to connect such as LinkedIn, through their blog or even email. Visit client industry association blogs and websites.

LinkedIn 40

LinkedIn Twitter System Conference 40

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders.

Interviews 50

Interviews Marketing Financial Insurance 50

MaccaPR

DECEMBER 17, 2014

Following up on the insight she shared on ads from Pantene to Under Armour in my last MaccaPR blog post, “The New Wave of Fem-vertising: 5 Female Empowerment Campaigns We Love,” we will be diving deeper into how brands can engage effectively with women in this exclusive Q&A. CAN FEM-VERTISING ACTUALLY CREATE GENDER EQUALITY?

Interviews 61

Interviews Marketing Consumer Advertising 61

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Ed: next week #measurepr will be coming to you live from a workshop I'll be conducting for IABC/Houston. Here's her quick recap. and thank you, Jen!].

Measurement 69

Measurement Journalism Print Analysis 69

MaccaPR

NOVEMBER 18, 2020

Too much marketing content – from blog posts to YouTube videos – is sleep-inducing and humorless. That stuck with me, I tell magicians at my workshops, you’ll never be good, you can only be better. All of us dream of achieving a pinnacle – say, winning a Clio and an Emmy and being named Advertising Age’s CMO of the Year.

Marketing 62

Marketing Agency Video Brand 62

Prohibition

JULY 10, 2019

However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. Nur Ashour, the founder of blog Catastrophic Cook, recently took to twitter to report that she was harassed for wearing a hijab in Dallas Starbucks, which was picked up by press outlets worldwide.

Fashion 75

Fashion Telecommunications Crisis Training 75

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Check out the Artificial Intelligence for Content Marketing and Email 101 Workshop at the Marketing AI Conference (MAICON), July 16, 2019 in Cleveland, OH. It’s possible that blogging or more involved content creation is next. Yet it’s true.

Content Marketing 40

Content Marketing Company System Marketing 40

Doctor Spin

APRIL 17, 2023

Host free webinars or workshops on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Action PR

APRIL 17, 2020

From mat-based Pilates sessions, Functional Range Conditioning workshops (it’s tougher than it sounds – we promise!) If you’re a brand which requires advertising, marketing or PR support during Covid-19, do get in touch via hello@actionpr.co.uk where we can talk more about our services and network opportunities.

Exercises 52

Exercises How To Instagram Sports 52

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are. Shall We Tweet?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Wanna Subscribe?

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Shall We Tweet?

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Where to use keywords in corporate blog posts , by Lee Odden. Whats more, I just added new fruitful blog names in my Google Reader. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Social Media 78

Social Media Web Media Measurement 78

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. train the trainer material that equips PR directors in higher education to train their faculties and deans) into these events as a live workshop.

Creativity 40

Creativity Public Affairs Policies Survey 40

PR Conversations

JULY 24, 2014

Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). Typically, a video interview would have its subjects discussing a particular artwork coming up for sale, providing knowledge, extra information, anecdotes that enrich the background of an artwork in a more human tone.

Marketing 87

Marketing Communications Video Reputation 87

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Tell me one interesting fact about you that you have never revealed on your blog? My first interview was with Arik C. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 49

Facebook Twitter Measurement Blogging 49

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end).

How To 153

How To Media Nonprofit Newspapers 153

5W PR

AUGUST 7, 2020

Then, there’s TechCrunch Disrupt, which is held twice a year in various locations around the world as well as the US, and the winning startup takes the grand prize home and gets a lot of exposure to important investors, both during the event and through the TechCrunch blog and other tech websites.

B2C 88

B2C B2B Pitching Conference 88

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

OCTOBER 16, 2017

Even at Maccabee’s small size, we’ve had in-house workshops with multi-cultural marketing experts from The BrandLab, mindfulness teachers and sleight-of- hand magicians, SEO mavens and painting instructors, and even had a cooking class with TV chef Andrew Zimmern. Little known fact: You’re a huge crime history buff.

Agency 113

Agency SEO Social Media Pinterest 113

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Reach your target area or industry with paid advertising. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area.

Local 41

Local How To Skype Trade Shows 41