Critical Mention

DECEMBER 2, 2018

For instance, a blog section on your website is a great way to build credibility and awareness. Relevant, topical content helps boost your search rankings while paid ads and social media can give your posts a wider reach than you might otherwise have. Hosting an event is a great way to acquire new customers.

Small Business 72

Small Business Strategy Marketing Instagram 72

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

AUGUST 19, 2020

Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Even when I’ve done whole-day workshops, they were designed with me in mind,” Fleetwood-Beresford said. Many advocates have developed sizable followings on social media. ” Not sure how to get started?

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Our job is to create an agenda of workshops, keynotes and breakouts sessions that give marketing leaders the knowledge, resources and confidence they need to explore and apply AI across a broad range of marketing categories (e.g.

Conference 56

Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Solo PR Pro

JUNE 19, 2018

There are a million ways to approach business development – writing, speaking, training, direct mail, advertising, and more – and they all work. If they are not active on Twitter do further research to explore ways to connect such as LinkedIn, through their blog or even email. Visit client industry association blogs and websites.

LinkedIn 40

LinkedIn Twitter System Conference 40

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. and thank you, Jen!].

Measurement 69

Measurement Journalism Print Analysis 69

Polaris

DECEMBER 14, 2014

This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. You’ll never look at media in the same way. Most useful offline resource: Social Media Explained, by Mark Schaefer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are. Shall We Tweet?

Tools 99

Tools Marketing Nonprofit Mobile 99

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Wanna Subscribe?

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! “Social media&# or “social networking&# – which term is correct? Where to use keywords in corporate blog posts , by Lee Odden. Whats more, I just added new fruitful blog names in my Google Reader. by Davina Brewer. by Bill Sledzik.

Measurement 57

Measurement Facebook Twitter Social Media 57

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Shall We Tweet?

Google 101

Google Nonprofit Engineering SEO 101

PR Conversations

JULY 24, 2014

Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). The Southeby’s videos are entertaining, informative, and educational. Enthusiastic about communication in general, Jiamin is developing an ardent interest in art and global art markets.

Marketing 87

Marketing Communications Video Reputation 87

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. I’ve also used social media channels, such as Slideshare where I’ve posted a detailed report of the findings.

Creativity 40

Creativity Public Affairs Policies Survey 40

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 49

Facebook Twitter Measurement Blogging 49

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

OCTOBER 16, 2017

Even at Maccabee’s small size, we’ve had in-house workshops with multi-cultural marketing experts from The BrandLab, mindfulness teachers and sleight-of- hand magicians, SEO mavens and painting instructors, and even had a cooking class with TV chef Andrew Zimmern. Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Reach your target area or industry with paid advertising. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. Collaborate.

Local 41

Local How To Skype Trade Shows 41

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Apple Podcasts. Breaking Brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# link] @shonali 's [.]

Measurement 103

Measurement Education Facebook Course 103

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Assemble a workshop from a diverse group. Give introverts a voice in your workshop.

How To 60

How To Software System Employee 60

Doctor Spin

APRIL 7, 2023

Some prefer to work independently, leveraging social media and other digital platforms to share their message. Public forums, workshops, online discussions, and community events can serve as platforms for raising awareness and generating interest in the cause. Cambridge, UK: Cambridge University Press.

Strategy 52

Strategy Groups Resources Wikipedia 52

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Facebook 106

Facebook Twitter Education Industry 106

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

Groups 60

Groups Internal International Conference 60