Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 121

Software Pitching Ethics Privacy 121

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software. Is that good? See our services.

Report 105

Report Publicity Marketing Pitching 105

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 150

How To Employee Leadership Nonprofit 150

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Desmond Upton Patton, Ph.

Leadership 90

Leadership Ethics Education Technology 90

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.

Trends 95

Trends Newspapers Community Ethics 95

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 120

How To Employee Leadership Nonprofit 120

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. and Mattel for the 2023 “Barbie” movie. This retrospective examination could offer key learnings for those in the field.

Film 118

Film Marketing Sports Hotels 118

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

NOVEMBER 14, 2023

@starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 131

Software Pitching Analysis Community 131

PRSay

NOVEMBER 17, 2023

For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” At PRSA’s ICON 2023 in Nashville, Tenn., Some AI tools, such as the keyboard shortcut Voilà for Google Chrome, have already been trained to use certain writing voices, such as a technology voice or a marketer voice.

LinkedIn 72

LinkedIn Writing Tools Technology 72

Bianchi Biz Blog

APRIL 25, 2024

Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024. You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. 5 REASONS TO ATTEND MOVE: 1.

Mobile 59

Mobile Transportation Automotive Policies 59

Sword and the Script

MARCH 14, 2023

In March of 2023, it added generative AI to its software. Well, the product workflow is straightforward and follows a three-step process: Step A: generative AI (Taylor) You can upload a release and ask the AI to re-write it – or you can provide the AI with a few lines of descriptive text, and it will generate a press release for you.

Software 85

Software Media Relations Pitching Media 85

Ethical Voices

MAY 18, 2023

On Reddit in science-driven communities, 51% of the posts highlighted climate skepticism claims, and on skeptical community subreddits, unsurprisingly only 33% of discussions support the current scientific consensus. Additionally, many of these news outlets have content teams to help native advertisers write copy.

Ethics 80

Ethics Reddit Energy Advertising 80

Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers.

Automotive 87

Automotive Meeting Newspapers Sports 87

PR for Anyone

JANUARY 17, 2024

She holds the World Record of being the first —and so far, only—woman to complete the Seven Second Summits challenge, which she began in December 2020 and completed on June 1st, 2023. Big Mountains Take Big Teams These incredible experiences inspired Jenn to write a book.

Training 130

Training Exercises Community YouTube 130

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Desmond Upton Patton, Ph.

Leadership 108

Leadership Ethics Education Technology 108

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 190

Writing Communications Marketing B2B 190

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks. We plan on turning this series into a podcast in 2023, and that is something I am really excited about.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Stern + Associates

FEBRUARY 2, 2023

A staunch advocate for creating AI in an atmosphere where different – not divisive – viewpoints are welcomed, Howard urges leaders to identify the strengths of individuals on a team and treat development and programming as a community effort. That means making sure all genders and ethnicities participate in their creation. I believe in AI.

Privacy 84

Privacy Engineering Pharmaceuticals Education 84

Bianchi Biz Blog

JUNE 21, 2022

I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.

Meeting 86

Meeting Media Chemicals Radio 86

Doctor Spin

DECEMBER 4, 2023

Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. link] Additionally, social media platforms facilitate real-time communication and networking, making them powerful tools for social mobilisation and community building. Writing Technologies eJournal. Oxford Reference.

Social Media 52

Social Media Media eBook Technology 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 88

Agency Energy Crisis Management Industry 88

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? 2023, April 3).

Strategy 52

Strategy Groups Resources Wikipedia 52

Karen Freberg

FEBRUARY 26, 2023

It’s been *that* busy for me for 2023. That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well.

Conference 82

Conference Agency Resources Social Media 82

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. When is it okay to record? How do you need to disclose it?

Ethics 82

Ethics Publicity Guidelines Technology 82

Karen Freberg

JANUARY 9, 2023

Happy 2023 and the start of another academic year! In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). What has been the result?

Agency 75

Agency Social Media Community Course 75

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Our community can be very small. I’ve had an exciting new title change.

Report 83

Report How To Ethics Nonprofit 83

Stephen Waddington

JUNE 26, 2018

It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. You can read my analysis of Valin's work and download his paper here.

Ethics 69

Ethics Analysis Technology Data 69

Maxim Behar

APRIL 2, 2023

How have your personal public engagements and community causes and activities contributed to you being such a successful and respected person? There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. And at the same time, communication is something FANTASTIC.

Comparison 52

Comparison Newspapers Course Policies 52

Maxim Behar

NOVEMBER 15, 2023

Host: And what do you think the Bulgarian society failed to take from your Jewish community? Host: This community has been centuries in the making. There's no way currently in 2023 you can do something and try to lie. Kirill Asenov writes “One question gives me no peace. Now it's in my room. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64