Stephen Waddington

MAY 4, 2019

The web is a social space. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.” Black Lives Matter is an international movement which began within the African American community. It’s a bad thing for democracy and society. The Me Too movement had a similar genesis.

Privacy 72

Privacy Web Facebook Film 72

5W PR

MARCH 23, 2018

Being an IST major at Penn State landed me my first job as an application developer, where I exclusively focused on front-end web development. In 2017, voice search saw a massive spike in popularity – and it’s only gaining more steam. I also freelanced many websites throughout college. There are a ton of new features coming this year!

Interviews 84

Interviews Agency SEO Google 84

Presspage

MARCH 27, 2018

That perilous storm more than once proved the value of a cloud-based newsroom platform, according to Cristina Armand, PR and digital marketing manager for Miami-Dade Aviation Department , which runs Miami International Airport. In 2017, the hurricane brought visits totaling 43,555, a 36 percent increase. 12, says Armand.

Crisis 74

Crisis Travel Web Local 74

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. These are the storytellers of 2017. And, they have the skills required for many social stories in 2017. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68

Presspage

DECEMBER 18, 2017

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The search bots need to be able to index web content, but also understand it is designed for mobile (see point 2). How to Optimize your Newsroom for International Audiences Part 4 of 6.

Mobile 60

Mobile SEO Web Google 60

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.”

Twitter 77

Twitter Radio Social Media Print 77

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. PR needs to track customer behavior, web traffic and revenue generated from communications programs. This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct.

Data 144

Data How To Storytelling Analytics 144

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Contently - Strategy

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Google continuously updates its algorithms to rank blog posts and web pages. GPT-3 is now the underlying language model for dozens of technology tools. Display expertise.

SEO 93

SEO Strategy Google Engineering 93

Bianchi Biz Blog

NOVEMBER 2, 2020

I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified says some customers use this for internal communications too. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 115

Software Tools Publicity System 115

Communications Conversations

FEBRUARY 22, 2017

This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. It’s 2017 and LinkedIn STILL doesn’t have threaded comments. Specifically, I’m talking about these five areas: #1: Ability to review a person’s (i.e., executive’s) shares.

LinkedIn 60

LinkedIn Web Analytics Employee 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc).

Measurement 136

Measurement B2B Google Financial 136

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 20, 2018

There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. — supersaurs (@supersaurs) November 1, 2017. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg.

Case Study 98

Case Study B2B Study Marketing 98

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline. Is it time for that web analytics session? Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

AUGUST 17, 2017

Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Once you’ve got the foundation in place, it’s time to start accelerating growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). So, here goes! Natalie had twin boys some 14+ years ago.

Agency 68

Agency Creativity Leadership Industry 68

Buzzstream

JUNE 16, 2021

In 2017, using proprietary data, Satrak revealed the slowest motorways. This piece is a remix: Unicorn League is a piece we created for Sage, which sadly is no longer live on the web (like much of my work). It’s a mash-up of publicly available data sources on the most congested roads. Now let’s take a look at remixes.

Digital PR 160

Digital PR Film Instagram Writing 160

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO folks tend to want more links within the navigation in order to build a robust internal linking structure. Want to build a strategy in 2017 that's measurable, attainable, and above all, actionable?

SEO 40

SEO Content Marketing Strategy How To 40

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. As a bonus, Techmeme launched its own podcast earlier this year, hoping to duplicate the roaring success of The New York Times Daily, a top podcast since 2017. Here’s our must-have list. 7 great tools for the tech PR workshop.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. Clear and present AI “A renewed focus on and commitment to internal communications. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. Wishing you a safe and happy holiday season.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Internal links. Everyone is doing content marketing these days. Use it here. It’s a no-brainer.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

APRIL 27, 2019

2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. 2) Key PR considerations about influencer marketing.

Survey 91

Survey Journalism Study Pitching 91

Shift Communications

OCTOBER 14, 2016

executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. Media article referrals: Mostly everyone will agree that PR does indeed drive web traffic. The close of the year is quickly approaching. With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!),

Measurement 60

Measurement How To Trade Shows Analytics 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Instant Articles Open to All. 360-Degree Video Support. Multimedia Sharing Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. Meet the Media: Philip Nussel, Web Editor at Automotive News. What story or stories are you most proud of? Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Based on funding velocity through August 2017, these companies alone would be forecasted to take in more than $450 million in funding this year.

Marketing 53

Marketing Software eBook Technology 53

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. PR manager shows organizations how to leverage web networks for business development purposes. Leading internal communications. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Analysis 63

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources. Here are the top ten: Web traffic / web analytics: 73%. Impressions: 66%. Clicks and CTRs: 43%.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population.

Telecommunications 112

Telecommunications Handbook Transportation Community 112